New media Archives - Page 3 of 15 - Christopher S. Penn

What You Need to Succeed in Social Media

Feb 23, 2010

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As both a practitioner and teacher of social media stuff, it’s interesting to see what people ask for, what people ask to be taught, what other teachers view as important. Here’s an unpleasant truth to social media: Most of what you need to be successful has nothing to do with social media. We focus a…

What RoboCop Can Teach You About the Dangers of Social Media

Jan 10, 2010

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Christopher S Penn

in Marketing, New media, Social networks, Technology

Fans of the original RoboCop movie remember all too well the searing disappointment with its two sequels. The original RoboCop movie was bloody, intensely violent, dystopian, and wonderful to watch as we saw nearly-deceased police officer Alex Murphy wreak vengeance on his would-be killers and try to find his humanity again inside his robotic self. The…

What is #the5 and what does it mean?

Dec 30, 2009

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Christopher S Penn

in Blogging, New media

It’s no secret that I read a great deal. The first hour or so of every workday (the quiet time before other SHIFT employees arrive) is spent reading, researching, learning, whether it’s social media, email marketing, search engine optimization, or just what’s new and notable. Using the hashtag #the5, I’ll let you know about 5…

Mitch Joel is New Media's Alton Brown

Nov 19, 2009

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Christopher S Penn

in Books, New media

Mitch Joel is New Media’s Alton Brown I’ve been reading Six Pixels of Separation, the book by friend Mitch Joel. It’s a terrific read, well worth the $14 or so I spent on the Kindle version, but I’m amused by many of the comments and criticisms of the book, especially that it’s not a how-to…

Inbound Marketing Summit: Social Media ROI

Nov 12, 2009

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Christopher S Penn

in New media, Video

If you missed it earlier this year, I presented at the Inbound Marketing Summit on the ROI of social media. Here’s the session video. Enjoy! Did you enjoy this blog post? If so, please subscribe right now! Enjoyed it? Please share it! | More Get this and other great articles from the source at www.ChristopherSPenn.com

What you need to do next in social media for success

Nov 5, 2009

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Christopher S Penn

in Awakening, New media, Social networks, Technology

What’s next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What’s next? Familiar questions? You hear these questions at conferences, trade shows, events, in the fishbowl, just about everywhere. They reflect a certain hunger, an almost desperate feeling from folks in the social media fishbowl, even…

Advanced Social Media Course is Live!

Nov 4, 2009

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Christopher S Penn

in Education, New media, Social networks

I’m proud to announce that after several months of very hard work and significant effort on the parts of the University of San Francisco and our instructors, the Advanced Social Media certificate course is now live and available to the world! In this eight week course, you’ll get instruction from true social media experts and…

What Seinfeld can teach you about social media

Oct 22, 2009

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Christopher S Penn

in Jedi mind tricks, New media, Social networks

Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I’ve spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week…

How to calculate your social media influencer value

Sep 23, 2009

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Christopher S Penn

in Metrics, Money, New media, Social networks

“I would do this for free, but I make you pay so that you understand the value of what you are getting.” – Mike Lipkin via Mitch Joel C.C. Chapman had a great podcast the other day about valuing yourself and your time as an influencer, particularly in social media. I wanted to build off…

Hitting the bullseye of success

Sep 18, 2009

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Christopher S Penn

in Awakening, New media, Social networks

What makes someone a success? Is it luck? Opportunity? Hard work? Maybe. Maybe to all of the above. Maybe to a little of this, a little of that. I envision success as a combination of factors. For example, there are some who argue that circumstances, the family you’re born into, even the generation you’re born…

Category: New media

What is #the5 and what does it mean?

Mitch Joel is New Media's Alton Brown

Inbound Marketing Summit: Social Media ROI

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