Christopher S. Penn – Marketing AI Keynote Speaker

Category: Ninjutsu

Lychees, Ohio, and Evocation

While a bunch of folks were at Blogworld in Vegas this past weekend, I and a few other intrepid seekers got on a plane at Logan Airport in Boston to head to… Dayton, Ohio! Instead of the Strip, we headed to the Dayton Quest Center for a seminar with Stephen K. Hayes called Evocation.

It’s nearly impossible for me to describe exactly what Evocation was or what happened in a general sense because Evocation was an intensely personal exploration of understanding our self-imposed limits and how to shatter the barriers of what’s holding us back from achieving true success in the world. Evocation was a completely different seminar for each person who attended because every person in the room faced different, unique challenges in their lives. The areas of exploration and growth that I needed to explore, the questions I needed answers to were very different than the ones of the person sitting next to me.

Evocation was exactly as it sounds – a seminar that evoked reactions, thoughts, and insights about our problems with our own minds, memories, emotions, and experiences acting as both student and teacher, both problem and solution. It was an esoteric seminar in the most powerful sense of the word esoteric – all the good stuff was all direct experience rather than textbook learning, which is another reason why it’s so hard to describe.

Here’s an example of esoteric. Let’s take something that a lot of people haven’t eaten: a lychee nut. If you’ve had lychees, all I have to do is say the word and it evokes the taste, scent, and experience of eating one. If you’ve never had a lychee, no amount of verbiage in this post will ever come close to granting you the whole, authentic experience of biting into one. The only way you can truly understand a lychee nut is to have the direct experience. I can tell you perhaps a local store near you that sells them, or another name under which it might be sold, but in the end, the experience of biting into one and the wonderful taste it imparts (if it’s fresh and ripe) is something you can only experience.

In fact, the more I might try to blog about a lychee, the less likely you might be to try it. I might stumble upon an explanation of a lychee that’s good enough for the casually curious, and once you’ve got that explanation, you’ll pass it by. Your mind will say, well, we have a general idea of what it’s probably like (even though you have no idea whatsoever), so it’s not worth running out to the store to get one.

So rather than write about Evocation any more or how life changing an experience it was for me – heck, I came away with an entirely new sense of identity and self, a better, more powerful version of the me that got on a plane in Boston last week – I’ll only suggest that the next time Stephen K. Hayes offers a seminar like Evocation in the future, screw Blogworld (or whatever else is happening then) and go to Dayton to train with him. The experience will be unlike anything else you’ve ever done, and the tools you’ll get to make your life better, make your business more successful, and make you happier as a human being will be worth it.

You will emerge with an astonishingly clear vision of who you are supposed to be in this life, the true, authentic, heroic self that is inside of you right now, silently screaming to be free.

I’ll close for now by extending my sincerest thanks to my teachers, Mark Davis of the Boston Martial Arts Center, and Stephen K. Hayes, for an incredible Evocation experience that was infinitely more valuable than anything I might have won in Vegas, and a hearty “see you next time!” to my fellow Evocation participants.

There will be much more to come in the days ahead as the lessons of Evocation settle into my mind and begin to produce the results I want to create. I hope you’ll stick around as we explore together what’s possible.

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October 19, 2009
Surrendering to Impossible Odds

Surrendering to Impossible Odds

We are an optimistic people as a whole. We believe in beating the odds, in luck, in winning against the improbably. Our culture is infused with these beliefs, from superheroes saving the day and defusing the bomb with seconds to go on the clock to sports teams that pull out amazing victories from nearly certain defeat. We’ve conditioned ourselves to believe that there is always a way to win, and that more often than not, luck or fate can swing our way, which explains why casinos are perpetually crowded.

What do you do, however, when you face a situation in which you cannot win? How do you deal with facing truly, legitimately impossible odds?

The answer, from a martial perspective, might surprise you. You surrender to the inevitable. In the martial arts, there are specific techniques for this, sutemi-waza, sacrifice techniques. Rather than fighting all out and wasting what resources you do have left on a fight you can’t win, you surrender and go with the flow – and sometimes, just sometimes an opportunity appears that was previously invisible, an opportunity perhaps not to win yourself, but to play a part in an ultimately successful outcome.

In truly unwinnable situations, this might be laying the groundwork for someone else to take up your fight, whether it’s sabotaging enemy supply lines or feeding your enemies bad information to make it easier for your allies to win after your capture and execution. This might be focusing all of your remaining time to raising money and championing the cause of an organization dedicated to defeating the disease that killed you. Ultimately, it’s about taking what resources you still have available and using them for maximum effect before your time is up, whether that’s a moment on a battlefield, a year until your corporation declares bankruptcy and locks the doors, or a decade until a disease claims you. Use what you have while you are able.

The ultimate unwinnable fight is against death itself. Not too far from my office, there’s a centuries-old graveyard that I walk through at lunch when it’s pleasant out. Walking by the headstones, I get brief glimpses of lives and people I’ve never known. I see headstones denoting deaths of people who, when their time came, were younger than I am today. It’s a stark reminder that we’re all only here for a little while, and to make use of what resources we have during that time for maximum impact.

As I walk, I wonder – in two centuries after my death, what will people be pondering as they stroll past my grave?

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October 8, 2009
The impossibility of bottling success

Ever see someone try to copy a successful person? Not in the literal copy/paste sense, but in the “I’m going to be just like him/her!” I can’t begin to enumerate the number of times that I’ve seen this, in business, in martial arts, in gaming, in everything. I read Twitter and see people aspiring to be just like Robert Scoble or Chris Brogan or Steve Rubel. I go to martial arts seminars and see people aspiring to be just like Masaaki Hatsumi or Stephen K. Hayes. I listen to chatter in World of Warcraft where hundreds of people daily talk about joining the top raiding guilds like Ensidia, Premonition, Halcyon, and so forth.

None of these people will succeed. Not one of them.

Why can’t you copy these people? Why can’t you achieve the same success they have if you do the same things they do, or use the same gear they do?

You’re not them. That’s why.

So what if you want to achieve their levels of success? How do you do that if you can’t be them? You have to decide instead to model their outcomes. Here’s an example. Instead of saying that I want to be just like Stephen K. Hayes in martial skill, it’s more productive for me to say that I want to achieve the same outcomes as him on both a macro and micro scale. I’ll look not necessarily just at what he does in a technique to make it work, but also at what the outcomes are on his training partner – loss of balance, inability to counterattack, a fall at a certain angle.

What’s the difference? By focusing on outcomes, I know what capabilities and skills I have that can generate those same or similar outcomes. See, I don’t have Stephen K. Hayes’ skills or abilities, so for me to just try to mimic and copy him will only result in failures for me, or sporadic successes at best. By focusing on the results I want to copy, I have a better chance of making them happen because I know what my capabilities are with my own skills and abilities, and I know what combinations of my skills and abilities can create those outcomes.

For example, Stephen K. Hayes may be able to unbalance someone simply by virtue of his position relative to them. My level of skill in positioning isn’t nearly as good, but I know I can achieve a similar effect by punching someone in the face in a certain way. The techniques and minutiae are different, but the outcome – a person falling backwards in a certain direction – is the same, and if the technique’s success is contingent on that person falling backwards just so, we’ll both achieve success. Mine requires more compensation for skills I don’t yet have, but the outcome is the same. The success is the same.

It’s important to keep in mind that some results I won’t be able to get to with my current skill set, no matter what, in the same way that my general understanding of physics will not, no matter how creative I am with my skills, get me to a point where I can create a particle accelerator in my backyard next week. I can, however, figure out what results are part of the pathway to that end result that are within reach now and start working on those.

Think about this in your own quest for success, and when you encounter a roadblock, rather than try to merely copy the person who has achieved the success you want, look at their outcomes and which outcomes you can achieve with your own tools, abilities, skills, networks, and power.

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September 22, 2009
Samurai swords for home defense

Much has been made of a Johns Hopkins student protecting himself with a samurai sword against a home intruder in the local Maryland media (including this story at the Washington Post).

I’d like to take a few moments to say that while the student certainly made effective use of his katana that a katana isn’t exactly the ideal home defense weapon. Here’s why: it’s a really big weapon indoors. Outdoors (where, according to some accounts the confrontation took place, others putting it in the house or in a garage), a katana is a fine weapon. Its length, edge, and relatively lightness (compared to heavier European swords or even older Japanese tachi swords) make it a formidable amplifier, and against a skilled practitioner, it’s extremely hard to overcome.

Indoors…

You see the general problem. Unless you’ve had a great deal of practice using a sword indoors, chances are your home, apartment, or office will be working against you with a weapon designed for use on a battlefield.

Please accept these bits of unsolicited advice from a guy who’s practiced with swords a lot and studied self defense a lot:

1. If someone’s in your home and you have the option to do so, run like hell and call the police. No piece of property is worth risking your life for, and virtually everything except maybe sentimental items can be replaced.

2. If running like hell isn’t an option, get yourself and anyone else you care about together inside, lock and bar an interior room, and call the police.

3. If you have no other choice, meaning that either someone you love or you are directly in harm’s way with no other resort, then and only then should you attempt confrontation, and probably not with a sword unless you’ve got nothing else or you’ve got an awful lot of training under your belt. That can of fake lavender air freshener or toilet cleaner under your sink will probably work better to confuse and disorient a home invader long enough to let you escape, rather than a sword.

Other views will differ, of course, but at least in what we teach at the Boston Martial Arts Center, your very best bet is always self preservation, escape and evasion, then defensive tactics, then as a last resort, offensive tactics. Not only does this order of priorities give you the best chance of coming out of a self defense situation safely, but it also is most likely to protect you legally if the case goes to court. If, in your testimonial, you explain to the authorities, the judge and jury, and legal counsel that you made every effort to escape and evade, to defend, and only when you were given no other choice and you believed serious or mortal harm was imminent did you take a life, you are likely to be cleared of any charges of excessive force.

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September 17, 2009
A piece of home on the road

In a ninjutsu dojo (like the Boston Martial Arts Center, for example), you’ll find a place of reverence called a kamidana, or spirit shelf. In traditional Shinto religious practices (the native, shamanistic religion of Japan), a kamidana is a place to honor your ancestors and their guardian spirits. In modern times, it’s a focal point for the energy of the school and students, a place to put your attention as you begin class, asking your own mind to wake up enough to get something out of class.

The kamidana traditionally has a few common items in it – a shimenawa rope, designating it as a sacred place, above or nearby. There’s a kagami mirror, signifying that the true source of your power comes from you, if you can only see clearly enough to recognize it, a set of sakaki greens, typically pine or other evergreen cuttings, symbolizing life and growth, tomyo candles that hold purifying fire and light your way, osonaemono offerings of rice, water, and salt (offering food for the ancient spirits, symbolizing giving respect to all who have come before you), and a kagaribitate watch fire stand, symbolic of standing guard against evil.

So what does this have to do with anything? Well, the idea of a spiritual seat, or a place of power, is something that a lot of us don’t have any more. Many have places of power like the church on Sunday morning, the temple on Friday night, the dojo, but rarely do we have a place of power near to us, and for those that travel a lot for business, what places of power you do have (like home) you’re away from an awful lot of the time.

Give some consideration to creating a kamidana for yourself in your own home, and a portable one for on the road. In either, think about the things that you derive power and strength from. The classical Shinto kamidana might resonate with you, but chances are if you’re not of Japanese heritage or an avid practitioner of classical Japanese martial arts, it’ll probably be a curiosity more than anything else. Look instead at your own sources of power, your own culture, personal history, and traditions for these things:

– What designates a sacred place for you? It might be a symbol, like a crucifix or the Star of David, or something as simple as a favorite colored cloth.
– What designates self reflection for you? A small hand mirror might be appropriate, or a crystal.
– What designates growth for you? A freshly cut flower? A few green leaves? A small potted plant? Heck, even a tank of sea monkeys if that’s what means growth to you.
– What designates all that is light, bright, and right in your world? If you’re a parent, perhaps it’s a photo of your child or a favorite drawing they’ve made for you. If you’re a pet lover, maybe it’s your pet’s photo. Whatever you love and whatever you fight for in the world, this is it.
– What designates a connection to meaningful parts of your past? A locket from your grandmother, maybe, or an aged family photo, perhaps. Find something in your past that is symbolic of your roots’ strength.
– What designates watchfulness against negative habits, energy, people, and events? Maybe it’s an icon of a saint in your tradition or another holy figure. Maybe it’s a favorite quote on a small card, or a picture of a hero that you associate strongly with.

Take the time to set up a spiritual shelf, a little place of your own power, something that is in a protected little space somewhere in your home or office. It doesn’t have to be big or obvious – you can even keep it in a desk drawer if need be, but make it a place that you use to remind you of what you stand for, what your true power is, and what you want to achieve in the world. Use it daily, even for just a few moments, to focus your mind and take a few deep breaths, reconnecting.

If you travel a lot, take a small cloth with you and items that designate each of the meanings, and in your hotel room, set up this little place with your stuff that again reminds you of what’s important to you. In those lonely moments when you miss home and all that it symbolizes, looking at your own symbols of what you’re doing the travel for will help you forge on and refresh the connections you have to your own power.

Try it and see how it works for you!

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September 9, 2009
A crack in the glass

Ever had a crack in your windshield?

They tend to grow, from a little tiny scratch, barely worth noticing, to a monstrously large spiderweb in a fairly short amount of time, and what’s more, as the crack gets bigger, its rate of growth accelerates. The vibration of the car, of your driving, makes the glass crack all the more quickly. The speed from a scratch to an inch takes time – the speed from an inch to a foot is startlingly fast, and before you know it, you’re at the shop getting a new windshield.

When it comes to limitations, whether internal or external, breaking through them very often isn’t a sledgehammer’s swing to victory. More often, it’s just a small crack in the glass – but that first breaking point is the key to that barrier eventually shattering into dust.

For example, there’s a student at the Boston Martial Arts Center who’s relatively new. For privacy reasons, we’ll just call her Katie. Started not too long ago. She came in with no confidence, no belief in herself, and not even a clear sense of why she was there. Katie started taking classes, started learning just a few of the basics, and one day during a class I was teaching, she delivered a solid lead jab to her partner’s heavily-padded target. Her partner, a guy who probably outweighs her by a hundred pounds or so, was knocked back and down.

That was the crack in the glass for Katie. Prior to that day, the idea of knocking down someone with a lead jab was ludicrous for her. But in that moment, the glass cracked, and suddenly what was impossible was not only possible, but real. That changed her instantaneously and irrevocably, and now, just a few weeks later, Katie’s a different person. Her mind shattered a limitation and is now wondering what other barriers and limitations she has that are equally vulnerable, equally breakable.

The momentum of the glass cracking is picking up.

Now, you don’t have to be a martial artist to experience this. You do have to be willing to step outside your comfort zone, try something out, be completely okay with failing, and be tenacious in trying until you do reach at least one success, until you know that impossible is possible and can be made manifest, made real. Maybe it’s cooking a new dish that’s legendary for its difficulty. Maybe it’s publicly showing that painting you’re privately proud of but anxious about others seeing. Maybe it’s standing in front of an audience and speaking for half an hour.

Whatever your limitations are, know that once you make even the tiniest crack in them, as long as you keep driving, momentum will be on your side, and your barriers can be shattered.

Keep on driving!

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September 3, 2009
Beating fear

What makes the difference between someone who has confidence, someone who believes in themselves and in their cause, and someone who sits on the sidelines of life?

Fear. Fear of ridicule, of loss, of pain. The folks who are winners in life are the folks who have conquered their fears, trampled them as they ran towards the future. The folks who are not winners in life are the folks who are shackled by their fears, imprisoned in their self-made cages.

Let me tell you a story about fear, from the martial arts. A long time ago, a decade ago, the test in my dojo to go from green belt (intermediate) to brown belt (advanced) was incredibly rigorous. The test was typically three parts. In the first part, you as the candidate faced off against one of the senior black belts in the dojo. They had a shinai – a four foot bamboo practice sword that, while it wouldn’t cut flesh or break bones, would still hurt like hell. Their mission was to try and beat you with the stick for what seemed like an eternity. Your mission as the candidate was to escape and evade them as much as possible – not even to defend or counterattack (which was usually met with a stick to the face) – just to evade and escape.

The second part of the test was similar but unarmed, and the third part of the test, after your adrenaline was shot and your body was near exhaustion, was to demonstrate techniques in application. Somehow you had to get past your own exhaustion and summon not only physical strength but also intellectual sharpness.

During my first attempt at the brown belt test, I was outside in a rocky field, about halfway through the first part of the test. I had managed to evade with relative success the bamboo sword, when suddenly the sword came at my feet. Instinctively, I did a dive roll over the sword, but badly miscalculated where I was in the field. I landed, shoulder first, on a fairly large rock and dislocated my shoulder.

It took the better part of 3 months to heal that injury, including living in a cast for 6 weeks, and some fairly intensive physical therapy, as I’d separated and torn up a lot of my shoulder. Worse, I’d taken a massive hit to my own confidence. Getting back into the dojo was hard enough, but once I was back in class, I found that I was physically afraid of doing certain techniques for fear of re-injuring myself. It took a lot of time for me to slowly ease myself back into the full swing of things, and before I knew it, testing time had rolled around again.

Suddenly, a test that was a source of anxiety and fear the first time around became a gigantic monster made of fear the second time. I had to fight more than just a black belt with a practice sword – I had to fight my fear of re-injury, my fear of humiliation, my fear of the test and all it had symbolized as my greatest failure in the martial arts to that point.

The second time through, I failed the test again. That was okay, because it didn’t feel like a failure to me – I got through it uninjured, and so at least one fear was put down. One of the senior black belts offered to coach me in the weeks after that second test, to help me with the continued fears of injury by more or less punching me silly every week until I got better and better at evading and escaping.

The third time through the test, I felt the familiar fears, but they were muted. They could shout that I couldn’t do it, that I should just give up, that it was crazy for me to keep taking risks, but what won the day was knowing that I had the tools and the little successes and victories along the way.

I passed.

Not only did I pass, but I passed well, from what the other judges had said. My fears lost, and in that moment, my passing had exploded the confidence I felt in myself, in my training, in my teachers, and in everything I had done up to that point. All of the darkness fell away, and I came away from the experience transformed, ready to advance, ready to explore my new potential.

I tell you this story so that you can know that your fears can be conquered. Your fears can be beaten. What helped me beat my fears was knowledge and momentum – small successes that to others appeared like defeats but to me were progress against my fears, my greatest enemy. Whatever it is that you fear, start eroding at those fears today. Take little steps, little bites out of the fears. Prove to yourself that you can win against them, that you can beat them back, that you can get out of your own way long enough to win.

The strength that you need to find in yourself comes from that momentum, from those little victories that you string together. If you fear your body image, start walking or running, just a little bit, and commit each day to going just one step farther. If you fear speaking in public, start by speaking to yourself, then speaking to your webcam, then moving to small groups. Take each success and build on it until you’ve built a bridge over your fears.

The final ingredient you’ll need is the support of true friends, friends who will help you acknowledge your fears and that having fears is okay, who will support you and if they’ve faced those same fears, guide and mentor you. If you are mentoring someone, teaching them, coaching them, it’s vital that you do not make things easy for them. No fear means no opportunity to face your fear and beat it.

With this triumvirate – belief in yourself, belief in a proven way to beat your fears, belief in a strong community of friends to catch you when you fall – there is no fear you cannot overcome. If you want to improve yourself, search deep inside for your fears, pick one, and slowly start chipping away it it. Like all prisons, there’s always a weak spot from which you can make your escape.

Photo credit: Matthew Ebel

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August 19, 2009
Winning in the Red Ocean

Beth Dunn got me thinking in the comments on my previous post about gender, race, and social media. Blue Ocean Strategy makes total sense and is the easiest way to win in a disruptive environment. You occupy the empty playing field, set the rules, norms, and customs, and make your own game. Newcomers to the field see whatever you’ve done as the norm and suddenly the idea is the institution – and you’re running the show. That’s the ideal.

What if, though, you don’t have a choice? What if it’s a red ocean and by circumstance or necessity you don’t have the luxury of moving to a blue ocean? How do you win when the odds are stacked against you in every way possible? Here’s a few thoughts from ninjutsu.

1. No perimeter is 100% secure. When it comes to finding your way into a C level office to have an opinion heard or finding your way to a job interview, there are gatekeepers, keymasters, etc. No perimeter is fully secure. There is almost always a way in.

Some thoughts: neutralize the gatekeeper, or even better, co-opt the gatekeeper. Find a way to ally yourself with a gatekeeper and then you’ve got your own personal concierge. If the gatekeeper is also an advisor, so much the better. Find the weak spot on the perimeter and press until you’re through.

2. Cultivate assets early and often. This is an old, old ninja strategy called katsura otoko, where you put an agent into an enemy territory long before – as in years or decades before – you need them. Disguised as a member of the community, they secretly gather information and recruit new allies to your army, but they’re rarely pressed into service until a critical moment.

You know all those junior people at corporations, the interns, the entry level folks? Find the promising ones in your own company or your competitor’s company and give them a hand. Mentor them. Help them out where you can in subtle ways. As time passes, you’ll not only gain their trust but you’ll also rise in power in the company along with them. In a few years, that entry level assistant may be EVP, and your friendship and efforts will have gotten you farther inside than you could possibly have otherwise done.

3. Look for crisis to be helpful. In old ninjutsu, the joei no jutsu strategy was to send in your infiltration teams to an area under severe crisis, like when an army was about to invade. The local warlord, desperate to conscript as many troops as possible, grabbed everyone they could with minimal or no background checks. What would be cautious recruitment in peacetime became haphazard carelessness in wartime. As a result, ninja agents got swept up into the enemy ranks and were positioned to gather information or conduct sabotage.

Every company facing a crisis of some kind looks for as many resources as possible, from hiring new employees to pulling in outside consultants. In a PR crisis, any friendly voice is welcomed. These are the times when you deploy your forces, volunteering, advocating, and being present and available to help. Putting yourself on someone’s radar in good times can be tough, as they have no need for you. Putting yourself on a VP’s radar in a time of crisis can secure your position of influence rapidly.

None of these strategies are exclusive to a red ocean environment, but they work well in nearly any environment due to human nature. If you as someone who is underrepresented want to break down barriers without burning bridges, consider looking at these and many other infiltration and subversion methods to sneak your way past glass ceilings and locked doors to the prize that you covet. If you as a small business want to win against much larger competitors and difficult conditions, these strategies have been proven time and again in the highest stakes contests of all on the battlefield.

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August 13, 2009
Watching footfalls

A tweet from Amber Naslund this morning reminded me of an interesting lesson.

@ambercadabra: Ah, o’Hare on a Monday AM. So many friendly people. Ahem.
@cspenn: Watch footfalls. It’s an easy way to pass time in crowds.

What did this mean?

Footfalls are, simply put, how people walk. Some people walk as if they’re gliding across the floor with grace; others look like they’ve just newly risen from the grave as zombies. All of the walks and footfalls are unique and are signatures of our past and present. Watching footfalls in a public space gives you great insight into the people around you.

What’s interesting about the footfall from a ninjutsu perspective comes from a lesson in the middle level material of the Koto family tradition. There’s a moment in someone’s walk, after their foot has been placed or committed but before their weight has been transferred, during which you can strike them with relatively little force and knock them back or on their butt. Strike them sufficiently hard enough at that moment and you might even put their lights out, because the body is wholly expecting the footfall to be completed as several million previous ones were – with transfer of weight and progress forward.

When something interrupts that deeply ingrained habit, the body has almost no idea what to do, and it’s in that moment of confusion through what should have been an orderly, predictable transition, that the ninja technique displays its power. You’re not going head to head with the person’s strength (after their weight has transferred) and you’re not attacking from too far away (before they’ve stepped) because they’ll react and adjust. Only in that moment of transition do you get an opportunity to truly take advantage of someone’s habit and knock them into next week.

We as a society, as a culture, as a world of business are going through a similar transition and disruption now, especially in media. Our media footfalls are used to the broadcast model, where media broadcasts the message and the consumer receives it passively, then goes out and buys things they don’t need. The transition and disruption of new media has thrown a ninja strike into traditional media’s footfall, and it’s falling on its butt as we take advantage of its confusion.

The lesson moving forward is simple (but not easy): as new media becomes mainstream, as new becomes mundane and habits form, look for the footfalls. Watch to see what traditions and rituals appear, watch their timing like you watch people in the airport, and you’ll know when to disrupt them, when their moment of transition becomes your moment of opportunity. More important, as you keep an eye towards the future, look for services, technologies, and ideas that will be the ninja strike to other present day footfalls in your industry or niche. Learn the ideas and you’ll have carte blanche to take over that niche while everyone else is catching their balance.

Keep your eyes open and your feet on the ground!

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July 20, 2009
Winning against all odds

An interesting bit of Twitter conversation fleshed out.

chrisbrogan: 10,000 hours of practice: the magic number of skill mastery. – Gladwell.
cspenn: Gladwell failed to answer how to overcome advantages that other outliers have. Only major flaw in that book.
chrisbrogan: meaning, in a pool of many 10k folks, what causes one person to rise?
cspenn: more like his hockey example – if you were NOT born in the 3 golden months, how can you still excel?
chrisbrogan: I thought he posited that you can’t.

You can.

The art of the ninja is more about perseverance and psychology than throwing stars and swords. Ultimately, the ninja faced Malcolm Gladwell’s Outliers to an opposite extreme: they were outnumbered, outfunded, outgunned, and outdone in nearly every way. They faced an unforgiving wilderness, a hostile government, treachery at every turn, and no room for error. By any rational standards, they should have been instantly wiped out, quickly condemned to the dustbin of history as a mere footnote.

Yet amidst all this, they still had to win, against impossible odds. How do you win against the outliers, against people who have all the advantages of resources, time, energy, manpower, and culture?

One of the “hidden secrets” of ninja sword fighting that we’ve been exploring recently in the Boston Martial Arts Friday black belt classes is that the outcome of certain sword kata (patterns) is more dependent on mastery of yourself and your emotions than on what your attacker does. Certainly, you don’t take lightly someone in front of you with a four foot razor blade. You pay attention to them. You guard against them. But your success doesn’t hinge on just them.

The “secret” to “winning” in these routines is more about finding the weaknesses inside of yourself that are holding you back or causing you to make stupid mistakes, and minimizing their impact. I can’t speak for my classmates, but overcoming the desire to “win” (even though it’s just a practice exercise with nothing to “win”, not even a cookie) is one of my biggest weaknesses that I’m working on. If I can get past that, if I can just be there without trying to force an outcome, if I can get out of my own way, I am successful more often than not.

Sun Tzu, the war strategist, is often quoted:

One who knows the enemy and knows himself will not be in danger in a hundred battles.
One who does not know the enemy but knows himself will sometimes win, sometimes lose.
One who does not know the enemy and does not know himself will be in danger in every battle.

Most people, most businesses, most everyone falls in the third category. We don’t really know ourselves. We don’t really know what we’re up against, and frankly, it’s amazing we succeed at all. Make inroads even just a little at knowing yourself or knowing what you’re up against, and your chances of success go up.

The ninja won against all odds because they didn’t face perfect opponents. Certainly, they faced incredible odds, but by dedicating enormous time and energy towards knowing themselves and their own weaknesses, and doing their best to mitigate those weaknesses, they were able to win against enemies who statistically should have beaten them to a pulp 100% of the time – but didn’t.

Here’s the second-greatest “secret” of all: it’s easier to know yourself than it is to know the unknown future ahead of you. If you’re going to invest a ton of time and energy trying to even the odds, your best bet is to start with yourself. Yourself, your team, your organization or company, the things that you have control over and that you can study in great depth.

How do you do that? I leave that to my seniors, my betters, and recommend you pick up a copy of How To Own The World, by Stephen K. Hayes. An-Shu Hayes does a far better job laying out a practical means of figuring out what’s holding you back than I ever could. If you want to win more, go grab his book, read it, and practice the lessons in it.

(yes, there is a greatest secret of all, too. not for now.)

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June 3, 2009

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