Category: Public Relations
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Mind Readings: PR is the Secret to Winning With AI
In today’s episode, you’ll discover a powerful, yet often overlooked, strategy for boosting your success with AI: Public Relations. You’ll learn how AI models learn about businesses and why a wide-reaching online presence is critical for standing out in AI-powered recommendations. I’ll explain why traditional PR strategies need a revamp in the age of AI…
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You Ask, I Answer: Generative AI and Public Relations, Part 5 of 5
In the fifth and final part of my interview with Stephanie Moore, we explore the future of AI in public relations and the crucial role of education and adaptation. You’ll gain valuable perspectives on fostering innovation, building successful partnerships between academia and the industry, and staying ahead of the rapidly evolving AI landscape. Discover the…
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You Ask, I Answer: Generative AI and Public Relations, Part 4 of 5
In part four of my five-part interview with Stephanie Moore, you’ll gain practical insights into ensuring the responsible and ethical use of AI in your public relations work. Discover the importance of fostering a company culture that prioritizes ethics and learn effective strategies for disclosing AI use to clients without fear of negative repercussions. We’ll…
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You Ask, I Answer: Generative AI and Public Relations, Part 3 of 5
In today’s episode, we tackle the challenges and ethical dilemmas of integrating AI into public relations in part three of my five-part interview with Stephanie Moore. You’ll discover the critical importance of understanding how AI works, its limitations, and how to mitigate potential issues like hallucinations. We’ll delve into the complex world of AI ethics,…
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You Ask, I Answer: Generative AI and Public Relations, Part 2 of 5
In today’s episode, you’ll continue the exploration of generative AI in public relations with part two of my five-part interview with Stephanie Moore. You’ll discover the significant benefits of incorporating AI into your PR workflow, including how it can drastically save time and even unlock new revenue streams. Learn practical examples of how AI can…
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You Ask, I Answer: Generative AI and Public Relations, Part 1 of 5
In today’s episode, you’ll delve into the fascinating world of generative AI and its impact on public relations with part one of my five-part interview with Stephanie Moore of Kent State University. You’ll gain valuable insights into the current state of AI adoption in the PR industry and uncover the driving forces and challenges shaping…
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Mind Readings: The Role of PR in the Age of AI
In today’s episode, we explore the evolving role of PR in the age of AI. Discover how generative AI is transforming attention management and why influencing machines is becoming just as important as influencing people. You’ll learn practical strategies to optimize your PR efforts for AI, including leveraging content syndication, embracing diverse content opportunities, and…
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Mind Readings: Flip Your PR Strategy in the Age of Generative AI
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
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You Ask, I Answer: Impressions as a PR Measurement?
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
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You Ask, I Answer: PR’s Value to Non-PR Stakeholders?
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
