Category: Reporting
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Marketing Reporting 101, Part 3: How to Build a Relevant Report
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 3: How to Build a Relevant Report What goes into our…
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Marketing Reporting 101, Part 2: Report Audiences
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 2: Report Audiences Imagine a movie that was equal parts sci-fi,…
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Marketing Reporting 101, Part 1: Introduction
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. Why? Reporting is in a confused, bad state today. We drown in data daily. We create reports of stunning complexity and detail. Yet when we talk to our stakeholders and fellow marketers, very few people love the reporting they receive or…
