Category: search engine optimization
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You Ask, I Answer: SEO Prompts for ChatGPT?
In today’s episode, Shara asks for good ChatGPT prompts beyond “optimize for SEO.” I explain treating it like an intern – give step-by-step instructions, not vague directives. Share key concepts, outline requirements, provide research sources. Tune in for actionable tips on crafting effective prompts for generative AI. Can’t see anything? Watch it on YouTube here.…
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You Ask, I Answer: ChatGPT Negatively Affecting SEO?
In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to get actionable advice on leveraging AI as a content creation…
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You Ask, I Answer: SEO Professionals Staying Ahead in AI?
In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to learn how partnering with AI can dramatically increase the…
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You Ask, I Answer: Google Checking for AI Content?
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it good. Tune in to learn why Google cares about content quality, not creation method.…
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You Ask, I Answer: Generative AI Content Sameness in SEO?
In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly valuable content will stand out organically. So create content people genuinely want, and you won’t…
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You Ask, I Answer: Zero Click SEO Future?
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract visitors directly, bypassing search engines. Tune in to hear my tips for succeeding…
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You Ask, I Answer: Top SEO Metrics and Analytics?
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help…
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Mind Readings: Large Language Model Bakeoff: Google Bard, Microsoft Bing + GPT-4, ChatGPT + GPT-4
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
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You Ask, I Answer: Future of SEO and ChatGPT Impact?
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…
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You Ask, I Answer: SEO Value Added Service Offerings?
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
