Category: search engine optimization
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You Ask, I Answer: SEO Accessible to Small Businesses?
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search engine marketing (SEM) is. SEO requires three kinds of knowledge: domain expertise, audience knowledge, and…
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You Ask, I Answer: Branded Search for Niche Industries?
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the aerospace?” It depends on the behavior of your buyers. One of the most important, easiest things to do is configure…
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You Ask, I Answer: Keeping Old Links in Content Recycling?
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long as links are redirected properly, you shouldn’t…
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You Ask, I Answer: Speeding Up a Website for Mobile SEO?
Charles asks, “What can an SEO company can do to speed up my mobile website?” The short answer is: very little. The longer answer is they can advise you on what you need to change in your hosting infrastructure and code, but probably not do a whole lot of it, especially if you’re a larger…
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You Ask, I Answer: Dealing With Duplicate Content and SEO?
Simone asks, “Does Google Search ding us for duplicated content or should I just throw this out the window and let my editorial team publish the same content across multiple sites?” Google’s search algorithms attempt to find the most authoritative version of any given piece of content. Sometimes that’s your site. Sometimes it’s not –…
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You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media impressions?” The answer to this question requires some statistical knowledge.…
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You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with words and phrases. It’s literally impossible to…
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You Ask, I Answer: Dealing With Google SEO Algorithm Change?
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a few times a year. If there’s any advanced warning, plan campaigns on…
