Category: search engine optimization
-
You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines have implemented artificial intelligence and machine learning. It’s all one and the same. Make great content that’s…
-
You Ask, I Answer: Local SEO Strategy?
Chad asks, “Starting on a new website build and incorporating multiple drop off locations in various states for the business. Would it be best (for seo value) to build stand alone sites for each drop location or keep each location as a page under main site?” Generally speaking, you want to follow a logical organizational…
-
You Ask, I Answer: Link Building Cold Outreach?
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to respond positively. As a whole, it’s efficient but not particularly effective,…
-
You Ask, I Answer: Google SEO Strategy in 2020?
Heidi asks, “What do you make of Rand Fishkin’s statement that in 2020, Google will be our biggest competitor for traffic?” Rand isn’t wrong on the premise that Google wants to provide the best answers in the most efficient way possible – and that may mean one-box/zero-click search results which do not send traffic to…
-
You Ask, I Answer: Help Articles vs. Blog Posts for SEO?
Leanna asks, “What are your thoughts on re-using blog posts for help articles? Are there pros and cons to posting the same content twice? Where is it better to host content to improve SEO? For example, if I want to share content on how to lose weight and we’re a fitness tech company. Would that…
-
You Ask, I Answer: Testing for BERT?
Mitch asks, “Danny Sullivan says there’s nothing to optimize for BERT – ‘There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.’ – is anyone actually testing for BERT?” Danny is fundamentally 100% correct – if you’ve always been creating…
-
You Ask, I Answer: Lightweight Content Audit Tips?
Fiona asks, “Any tips for a light content web audit? Ever magic’d up something quick based on little information or objectives?” If we consider the purpose of a content audit, it’s to understand the value of a content marketing opportunity. That means a few things: – How large is the conversation space? That we determine…
-
You Ask, I Answer: Keywords Per Page in SEO?
Hannah asks, “How many focus keywords are you using per page? Does the amount you focus on per page change depending on the domain authority?” This is a more complex question than it used to be. Fundamentally, Google now uses semantic clustering for all its topics, made with machine learning. What this means is that…
-
You Ask, I Answer: SEO Trends for 2020?
Shane asks, “Which SEO trend helped you dominate search results and generate more revenue?” Unsurprisingly, the advanced usage of machine learning and AI technologies have helped us grow significantly over the last couple of years. Content forecasting with predictive analytics has been a slam dunk, identifying what’s likely to trend and when. However, all that…
