Category: Social networks
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Mind Readings: The Future of Social Listening in the Age of AI
In today’s episode, get ready to dive into the future of social listening and discover why the methods you’re using now will soon be obsolete. You’ll learn how large language models are changing the game, why social media companies are guarding their data more closely than ever, and the steps you need to take to…
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You Ask, I Answer: Fixing Social Media?
In today’s episode, Mike questions why social media can sometimes feel like a “dumpster fire.” You’ll explore the role of machine learning algorithms in shaping your social media experience, focusing on engagement metrics like likes, comments, and shares. Discover how your interactions with content dictate what you see more of on your feeds. Tune in…
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Mind Readings: Paid Services That Should Be Included
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may compromise data security for non-paying customers. The video suggests exploring alternative social media platforms like…
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You Ask, I Answer: Proving Algorithmic Understanding?
Christopher Penn discusses the importance of testing assumptions in social media algorithms, using machine learning and data science tools. To understand the impact of hashtags on reach and engagement, for example, one would download all of their Twitter data and run a statistical analysis to determine if there is a significant effect. Penn emphasizes the…
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You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main difference is in resourcing. An employee costs less…
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You Ask, I Answer: Social Listening for Small Business?
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
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You Ask, I Answer: Rebuilding Social Media Channels?
Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for…
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You Ask, I Answer: Brands and Social Media Presence?
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode,…
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You Ask, I Answer: Optimizing for Social Search?
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
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You Ask, I Answer: New Marketer Social Media Guidance?
Alessandra asks, “What do you want to see in social media guidance for new marketing professionals?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips.…
