Category: Social networks
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Measuring Social Media Engagement
Alexei asks, "What are the most essential steps to analyzing social media data with ‘engagement’ in mind?" The steps for measuring social media engagement are the same as any other digital marketing metric, and follow the 3 Whats: What happened? So what? Now what? Let’s dig into each of these steps. Social Media Engagement: What…
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Options for Constructing Customer Monitoring Systems
One of the pieces of advice I give frequently is to keep an eye on, to listen to your best customers. What are they saying? What’s on their minds? What do they care about, and how well aligned are you to it? For example, during contentious times, you may want to pause some social media…
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You Ask, I Answer: Third Party Schedulers and Social Content Performance?
Iain asks, “Fact or fiction. Using third party schedulers for social media posts get a kick shins as they haven’t come from the native platform tools?” Some testing has been done on this front, but none of the tests, from what I’ve read, have been done as rigorously as they should have been. Watch the…
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You Ask, I Answer: Advanced Social Media Strategy Tip?
Anna asks, “Would you mind sharing a social media strategy tip that advanced marketers could use to improve their clients’ results?” Advanced is a relative term, but sure. The biggest question that challenges agencies is, what exactly are the results you’re being paid for? Once you’ve got that figured out, then use attribution analysis to…
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You Ask, I Answer: Social Media Technology Stack?
Heidi asks, “What are the major social media tools you use?” My tools can be divided into three basic categories: – Data science – Social media management – Content creation For data science, I use: – Crowdtangle from Facebook – Talkwalker monitoring – The individual networks themselves – Google GDELT for news – R Studio…
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You Ask, I Answer: Finding Ideal Audience on Twitter?
Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on any topic. Watch the video for an example. Can’t see anything? Watch it…
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You Ask, I Answer: Measuring Social Media Impact on SEO?
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your choice, extract the data and look at the…
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You Ask, I Answer: Social Media Engagement and SEO?
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but it’s something you have to test for yourself. Can’t see anything? Watch it…
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You Ask, I Answer: Social Media Failures and Company Impact?
Kat asks, “we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there’s never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock price/revenue. Have you seen anything?” The challenge with using any public form of…
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You Ask, I Answer: Finding Social Media Groups for Specific Audiences?
Linda asks, “Other than a standard “search” operation to identify groups, does anyone know of a more efficient way to find groups geared towards a specific audience?” Search and asking are the two most impactful methods. For search, there are specific tricks to look with using jargon. For example, if you’re targeting financial aid professionals,…
