Category: Social networks
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You Ask, I Answer: Twitter Bot Detection Algorithms?
Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a definition is when it comes to a software model is to look in…
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You Ask, I Answer: Monetizing Social Media Followings?
Shannon asks, “I need to put together a better gameplan on making money between now and the end of the year. A friend thinks I need to monetize my YouTube and IG. I guess that means ads on YT and trying to do more influencing stuff on IG?” Monetizing social media audiences is difficult, but…
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You Ask, I Answer: Identifying and Using Audience Slang?
Kristi asks, “What slang does your brand use on social media? Any you avoid?” Slang is an interesting challenge, because often it’s not just generational, it’s also contextual to a specific group of people. Why would you use it? To relate better to your audience? If that’s something you want to do, and it’s appropriate…
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You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?
Jess asks, “What’s your best advice for running follower campaigns on Facebook & LinkedIn?” Don’t. Here’s why: all social networks compute engagement by roughly the same measure: number of people who see your content versus the number of people who engage with it. The more people who see it and don’t engage, the lower your…
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You Ask, I Answer: What is a Social Media Platform?
Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?” A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new user, then it’s a social network. By this definition, these are social…
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You Ask, I Answer: Top Lessons for New Social Media Managers?
Mike asks, “What is one thing every new Social Media Manager should know?” There’s a very long list here, but everything starts with your playbook. What is acceptable? What is not? What are the brand guidelines? How do you handle the many different situations you’ll face? Refer to this list for effective community management on…
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You Ask, I Answer: Followers as a Non-Profit Goal?
Sophia asks, “If a brand new nonprofit approached you and said: ‘I want 5,000 Facebook likes, 1,000 followers on Instagram, and 1,000 followers on Twitter, all by the end of the year.’ What would you quote them, or tell them?” I’d ask them what their actual business goal is. A few years ago, my oldest…
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You Ask, I Answer: Reposting Year-Old Social Media Content?
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or circumstances have changed that would make the old content do better now. Look at 3…
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You Ask, I Answer: Social Media Audience Growth Rates During Crisis?
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Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…
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You Ask, I Answer: Social Media Metrics in a Crisis?
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased activity as people start social distancing and other measures recommended by the authorities. View times and engagements will…
