Category: Social networks
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You Ask, I Answer: Building Communities on Slack?
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your contacts and I’ve lived by it. But now you seem to be promoting building on Slack,…
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Social Media Marketing World 2020 #SMMW20 – Day 2 Recap
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline to reach new audiences. Can’t see…
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Social Media Marketing World 2020 #SMMW20 – Day 1 Recap
A look back at the first day of Social Media Marketing World and a key takeaway for how you think about social media. If you’re not using Metcalfe’s Law to decide what is and isn’t social media, consider adopting its usage today. Social media is anything that uses Metcalfe’s network effect. Every user provides additional…
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You Ask, I Answer: Organic Social Media Growth on Instagram?
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data…
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Social Media Marketing World Success Guide
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation.…
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You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some, Tiktok is a slam dunk. For others, it’s utterly senseless. The key question…
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You Ask, I Answer: Instagram Content Strategy and Following?
Rachel asks, “I’m working with a new client in the wines and spirits industry. Currently, they are following everyone under the sun (Justin Bieber, Complex, KKW etc). Who would you recommend they do follow? For example, because they are a cocktail mix brand, they are following the liquor brands that people mix their product with.”…
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You Ask, I Answer: Agency Social Media Marketing Strategy?
Taryn asks, “What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?” It depends – each channel is different, each audience is different. Setting clear purpose and intent makes a big difference about…
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You Ask, I Answer: Social Media Community Manager Metrics and KPIs?
Jessica asks, “What are good objectives for your community management team (outside of response time)?” Community management’s goal is loyalty and evangelism – trust and word of mouth. To the extent you can, measure those outcomes. A great community should bring new organic growth, and should have strong retention rates. Depending on the software you…
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You Ask, I Answer: Setting Social Media Goals for 2020?
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals are to forecast, by channel, what the likely traffic is going to…
