Category: Social networks
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You Ask, I Answer: The Best Way to Grow Instagram Followers?
Katherine asks, “What is the current best way to grow instagram followers for a client?” First question: why? What’s the business goal it supports? Chances are no one has thought that through at the client. Followers is only a starting point; there has to be some demonstrable business impact, and other metrics may be more…
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You Ask, I Answer: The Fading Utility of Facebook?
Darlene asks, “How have you adapted to the fading utility of Facebook? I’m sure we’ve all shifted energy and dollars into other social networks, but what’s been really worthwhile for you, regardless of your industry?” At the end of the day, I focus on what I own and control to the best of my ability.…
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You Ask, I Answer: Media Value of Reddit Posts?
Clifton asks, “Does anyone know how to calculate the media value for a post on Reddit?” This question leads towards the metric that won’t die: ad value equivalency (or cost equivalence). AVE makes the assumption that if a post performs organically, then its performance should be benchmarked against what you would have paid for the…
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You Ask, I Answer: LinkedIn Contact Export Data Details?
Keiko asks, “Is it possible to download Linkedin contacts with city or state location? Thank you!” Out of the box, the answer is no. You get first name, last name, title, and company, and the connection date, and that’s it from the official LinkedIn export. There are third party options, but they come at massive…
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Content Marketing World 2019 Recap
A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to content marketers. – Analytics and effective use of data still elude…
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You Ask, I Answer: 8 Tips for Using Medium as a Brand
Audrey asks, “Since you mentioned Medium, if you have anything else on how to use that platform as a brand, I would love that.” Medium is a blogging platform that allows authors to monetize their content by distributing membership fees. It can be a useful marketing platform if you use it well. Watch the video…
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You Ask, I Answer: Duplicate Content on Social Networks?
Travis asks, “Are there negative implications to publishing blog posts on LinkedIn that already exist in your site?” Generally speaking, if the content is inaccessible without logging in, it’s safe to duplicate from an SEO perspective. That means a fair amount of content on LinkedIn, anything non-public on Facebook, and if you use the rel=canonical…
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You Ask, I Answer: Social Platforms to Leave Behind
Lisa asks, “Which social platforms do you wish you could (or are planning to) leave behind?” Without a doubt, Facebook. On the one hand, it’s a rich source of data. On the other hand, it’s an unethical company that is willfully permitting hostile foreign agents to manipulate societies with no serious effort at prohibiting such…
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You Ask, I Answer: How to Monetize Followers?
Neha asks, “You have a large number of followers on LinkedIn. How do you monetize them? I am looking for ideas to monetize my followers.” Two rules to keep in mind: Gary Vaynerchuk: When you give, give. When you sell, sell. Don’t mix the two. Chris Brogan: Any opportunity to be helpful is an opportunity…
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You Ask, I Answer: What’s Not On My LinkedIn Profile?
Ashley and the LinkedIn team ask, “What’s one thing not on your LinkedIn profile that you want people to know about you?” Of course, there are tons of non-work related things like my love of cooking, my inability to sing, etc. but the reason for that is optimizing for the way LinkedIn works. In a…
