Category: Social networks
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You Ask, I Answer: Extracting Social Content Data
Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media monitoring. In this case, your best bets are tools like Talkwalker and Brand24.…
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Social Media Marketing World 2019 Day 2 Recap
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3…
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Social Media Marketing World 2019 Day 1 Recap
Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the…
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You Ask, I Answer: Comprehensive Social Media Analytics?
Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have to do that yourself. There’s a multistage process for doing so. Watch…
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Fun Fact Friday: Social Influencer Benchmarks
In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video,…
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You Ask, I Answer: Tactics for Building Followers?
John asks, “I see you have a massive amount of followers and was wondering how you did you do this?” There’s an expression in the martial arts that explains a lot of this: energy flows where attention goes. The question is, how are you catching attention? And how are you keeping it? For more than…
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You Ask, I Answer: Measuring Contest Effectiveness
Ziring asks, “I want to run a social media contest, how do I measure the success of mentions of my account and hashtag?” This is an interesting question, because measuring a contest with social engagement may not be a great business objective. While we talked in the past episode about vanity metrics not always being…
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You Ask, I Answer: Analytics and Social Media Marketing Strategy
Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See…
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You Ask, I Answer: Best Social Media Listening Tools?
Hannah asks, “What do you recommend for the best social media listening tools?” The tool is dependent on the use-case. I have a suite of tools I use depending on what the need is. – For your own stuff: Agorapulse – For a list of known competitors on Tw/Fb/Reddit/IG: Crowdtangle – For traditional media and…
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You Ask, I Answer: Instagram Business Profile Reach?
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear of this.” In a word: yes. Facebook has made it abundantly…
