Category: Speaking
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You Ask, I Answer: Conference Alternatives for Lead Generation?
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where…
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You Ask, I Answer: Current Video Gear On The Road?
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Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
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You Ask, I Answer: Making Marketing Conference Workshops Engaging?
Chantal asks, “I’m running a social media workshop in a month and am struggling to find ways to make it more interactive. What suggestions do you have?” Great question. Workshops, like any form of content marketing, need to be entertaining, engaging, and educational. So how do you make a marketing conference workshop more engaging? Engagement…
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You Ask, I Answer: Conference Gear for Audio and Video
Amy asks, “I saw this cool setup you were using at the marketing profs conference – would you mind sharing what hardware/software you used? I am in the events space and trying to do more independent recordings like this. Thanks!” Hardware Kimafun wireless microphone Square Jellyfish smartphone tripod mount Ultrapod II portable tabletop tripod TASCAM…
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You Ask, I Answer: How To Be a Confident Public Speaker
Jim asks, “Do you know what are the best tips for confident public speaking?” This is a great and tough question. Many, many people are terrified of public speaking. At the end of the day, public speaking is just another form of content marketing. Learn the three basic rules and public speaking tips for being…
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Why You Can’t Miss MarketingProfs B2B Forum 2017
This year, I’ve been invited to speak at the MarketingProfs B2B Forum not once, but twice. Where I’ll Be(2B) First, I’ll be delivering one of the opening keynotes, on how AI will change marketing forever. We’ll look at a brief overview of what AI is, how it’s being applied today in B2B marketing, and how…
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How to Read the Room as a Public Speaker
One of the most common pieces of advice given to aspiring and practicing public speakers is, “learn how to read the room”. Yet when asked, few people can explain what this advice means, or how to put it into practice beyond generic tips like, “Read the room. Read the crowd. Gauge the audience. Watch the body…
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Watch my innovation keynote at Social Tools Summit
I had the privilege of speaking at the Social Tools Summit, on the topic of Scaling Innovation, a thin slice of my new book, Leading Innovation. You can watch the entire keynote here: Don’t see anything? Click this link to go to YouTube. If you’d like a copy of my prepared remarks, you can download…
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Advice for preparing your first speech
Sharon asked, “What is your best advice for someone preparing for their first keynote speech? Should they keep it at a specific length? How much practicing should they do before the speech itself?” The best advice for someone preparing their first keynote speech, regular speech, or any talk of importance is to have something worth…
