Category: Strategy
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Mind Readings: How Apple’s On-Device AI Strategy Should Inform Our AI Strategy
In today’s episode, you’ll delve into Apple’s strategic emphasis on on-device AI and what it signifies for the future of AI applications. You’ll learn how this approach could dramatically shift the cost dynamics of generative AI, potentially allowing for powerful AI capabilities without the traditional hefty price tag. Discover how this trend could give rise…
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Mind Readings: Are You Serving Your Loyal Customers?
In today’s episode, you’ll discover the secret to long-term business success: prioritizing customer retention over acquisition. You’ll learn actionable strategies to reward your loyal customers and keep them coming back for more. I’ll share how to create exclusive content and experiences that foster a thriving community around your brand. Tune in to find out how…
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Mind Readings: Why Being First Matters in Business Strategy
In today’s episode, we’re exploring the strategic importance of being first in business, particularly in the rapidly evolving world of AI. You’ll uncover why establishing early dominance can create a lasting competitive advantage, even if your product isn’t perfect. I’ll reveal the psychological principles behind customer habits and why breaking them can be incredibly challenging…
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Mind Readings: Recipes vs Learning How to Cook
In today’s episode, we tackle the age-old question: is it better to follow a recipe or learn to cook? Discover how this analogy applies to the world of generative AI and why understanding the “why” behind the tools is crucial for mastering them. You’ll learn how to develop a deeper understanding of AI principles through…
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Mind Readings: You Are The Moat in the Age of AI
In today’s episode, you’ll learn why competitive advantages in the AI world are short-lived. You’ll discover how open-source code is rapidly leveling the playing field. You’ll understand why companies shouldn’t rely on technology alone to stay ahead. And you’ll gain insights into the truly defensible advantages in the age of AI. Can’t see anything? Watch…
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Mind Readings: Flip Your PR Strategy in the Age of Generative AI
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
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Mind Readings: Stop Being an Hourly Knowledge Worker Business
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour. Listen to learn which change you should make before it’s forced upon…
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You Ask, I Answer: Fairness and Mitigating Bias in AI?
In today’s episode, I tackle the big question of mitigating bias in AI. I explain the differences between statistical bias and human bias, and equality of outcome versus opportunity. There are no easy answers, but understanding these concepts is key to documenting and implementing fairness policies for your models. Tune in for an in-depth look…
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You Ask, I Answer: How To Vet AI Vendors?
In today’s episode, I share the top questions marketers should ask AI vendors to avoid getting duped. I explain what to look for in their architecture and abstraction capabilities. Asking the right technical questions helps reveal who’s the real deal. Tune in to get my insider tips on vetting vendors to make informed AI purchasing…
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You Ask, I Answer: Advice for Print Companies in the Digital Age?
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print…
