Category: Strategy
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Almost Timely News, March 12, 2023: Broken Agreements
Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser ๐ Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies โก๏ธ Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter on YouTube ยป Click here for an…
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You Ask, I Answer: Value of Content Marketing in an AI World?
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content creators creates a new economic equation. Christopher suggests that instead of…
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Mind Readings: Momentum
In this episode, learn how to leverage momentum in marketing to hold the attention of your audience. Discover how to ladder up on attention and leverage it to reach a larger audience. But, be aware of the short news cycles and the concept of disposable content. Discover the importance of having a repeatable and reliable…
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Almost Timely News, January 8, 2023: Best Practices and Recipes
Almost Timely News: Best Practices and Recipes (2023-01-08) :: View in Browser Get This ๐ Download the 12 Days of Data Book, a new eBook looking at the data that made 2022 ยป Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter on YouTube ยป Click here for…
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You Ask, I Answer: What’s a Good Google Ads Budget?
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
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You Ask, I Answer: How to Handle SEO Backlinks With Low Authority?
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality backlinks, it depends on how you…
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You Ask, I Answer: SEO Value Added Service Offerings?
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
