Category: Strategy
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You Ask, I Answer: Missing Analytics Content?
Katie asks in Analytics for Marketers, “What content is missing about analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
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Mind Readings: Dedication and Consistency
In today’s Mind Readings, some thoughts about your marketing and the importance of consistency. When you’re inconsistent in your marketing cadence, what message does that send to your audience? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
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Mind Readings: Why Marketing Case Studies May Be Ineffective
A case study means different things to a student versus a marketer. Find out why marketing case studies are so terrible and why marketing could learn a thing or two from academia’s case studies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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Reflections
Reflections tell us a lot. When we look in the mirror, we see ourselves. We see what others see. When we’re out and about, reflections tell us when it’s safe to change lanes while driving. When we’re being vigilant about personal safety, reflections give us glimpses of who’s behind us. We don’t need a ton…
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Vision, Mission, Strategy, Tactics, and Execution
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,…
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The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job of that, are we? At least not in aggregate; much of our content isn’t great.…
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What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
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Retiring Old Email Marketing Strategies
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called Premium Content, back when it was hosted on a platform…
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What Personal Data Science Teaches Marketers
A few years ago, there was a big movement called Quantified Self, in which we would apply principles of analytics and data science to our lives with fitness trackers and other apps that would help quantify how we were living. For a variety of reasons – mainly overhead – that movement never really took off.…