Twitter Archives - Christopher S. Penn - Marketing AI Keynote Speaker

You Ask, I Answer: Thoughts on Twitter?

May 5, 2023

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Debbie asks, “This is outside the realm of analytics, but would love to know your thoughts about Twitter? It’s been a valuable resource to keep up with journalists, source requests, etc., but now am feeling wary about it. Your thoughts? Recommendations on alternative platforms?” In this video, I discuss the challenges of Twitter’s current management…

You Ask, I Answer: Freedom of Speech on Twitter?

Mar 15, 2022

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Christopher S Penn

in You Ask I Answer, Law, Marketing, Twitter

Savas asks, “What is freedom of speech to Twitter as a company?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…

What’s the Difference Between Social Media and New Media?

Nov 19, 2021

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Christopher S Penn

in New media, Facebook, Podcasting, Social media, Social networks, Twitter

To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen journalism Of these, the differences between old media, new media, and social media are probably…

You Ask, I Answer: Finding Ideal Audience on Twitter?

Oct 6, 2020

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Christopher S Penn

in Marketing Data Science, Marketing, Marketing Technology, Social media, Social networks, Twitter

Erika asks, “How do you find your ideal audience on Twitter?” Twitter is one of the easiest networks to map and understand. Using techniques like network graphing, you can quickly find the engaged, interested audience you care about for your business, on any topic. Watch the video for an example. Can’t see anything? Watch it…

You Ask, I Answer: Twitter Bot Detection Algorithms?

Jul 9, 2020

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Christopher S Penn

in AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Social media, Social networks, Twitter

Joanna asks, “In your investigation of automated accounts on Twitter, how do you define a bot?” This is an important question because very often, we will take for granted what a software package’s definitions are. The ONLY way to know what a definition is when it comes to a software model is to look in…

You Ask, I Answer: Twitter Performance Report Metrics?

Jun 1, 2020

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Christopher S Penn

in analytics, Marketing, Marketing Technology, Measurement, Twitter

David asks, “I’m working on a Twitter performance report. I’m trying to determine the best metric for demonstrating our performance (assuming the thing that matters for the moment is engagement, and not necessarily conversions). My feeling is that engagement rate could potentially be the most valuable – albeit imperfect – metric, since absolute numbers like…

Should You Use Automated Direct Messages for Social Media Marketing?

Aug 1, 2017

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Christopher S Penn

in Marketing, Marketing automation, Marketing Technology, Social media, Social networks, Twitter

Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For folks unfamiliar with the term, an auto-DM is a short message…

7 Marketing Trends in 2017, Part 3: Peak Social

Jan 23, 2017

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Christopher S Penn

in Facebook, Marketing, Marketing Technology, Social media, Social networks, Trends, Twitter

Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook ecosystem struggled to retain the membership and interest it already had. Examine the landscape:…

How to Tweet from the Command Line/Terminal

Dec 1, 2016

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Christopher S Penn

in Technology, Marketing Technology, Twitter

If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as they used to be, but part of it is efficiency. Command line applications aren’t…

How to write great, data-driven roundup blog posts

Sep 23, 2016

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Christopher S Penn

in analytics, Marketing, Marketing Technology, Metrics, Social media, Strategy, Technology, Twitter

My friend Chris Brogan inveighed, appropriately, against the lack of creativity and insight in the average roundup post recently: “Dear round up post writers: stop it. It’s lazy. Write your own damned post. I mean those ones where lazy people email me to help them write their post by giving my take on some topic…

Category: Twitter

You Ask, I Answer: Thoughts on Twitter?

You Ask, I Answer: Freedom of Speech on Twitter?

You Ask, I Answer: Twitter Performance Report Metrics?

How to Tweet from the Command Line/Terminal

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