Category: Twitter
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How to handle differing digital marketing audiences
If you didn’t hear about it, Twitter recently released its own version of Audience Insights. I wrote up a lengthy review of it here that you might find helpful for understanding what’s in the box. What’s not in the box is the last paragraph, which is about differing audiences. What do you do when your…
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How to use Twitter to replace SEO keyword data
So many SEO folks and blogs have said the sky has fallen with the end of keyword data in our SEO analytics. What’s a marketer to do now that we don’t know the exact words someone uses to search for what we want to rank for? The short answer is that Google is very clearly…
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A simple, powerful use for Twitter Collections
Riffing off of one of DJ Waldow’s original ideas about using Favorites as a testimonials feed, now you can make dedicated testimonials feeds with custom Twitter Collections (formerly called Custom Timelines). All you need do is open up the TweetDeck application, start a collection, and start adding tweets to it. Here’s an example of mine…
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What Twitter’s IPO means for marketers
UPDATED: This post has been significantly updated and expanded over on the SHIFT blog. Go read it there. As you likely know, Twitter recently filed for its initial public offering (IPO) with the Securities Exchange Commission, a major step in the process of becoming a publicly traded company. For many of its investors, this is…
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Official Twitter Analytics: Most Hidden Ever
Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the SHIFT Communications account and half a dozen other accounts that I help to manage. Here’s how to find it, in order to save you…
