Category: Uncategorized

I got the call this morning – “Second Life Relay For Life has almost no buzz or PR – and it’s tomorrow!”

So here’s the instant marketing plan to help this group get donations up and running.

1. Get the donations page set up.
2. Realize the donations page has an AWFUL URL to promote.
3. Use the word-of-mouth friendly name TodayIsave.com/alife
4. Get some artwork because there isn’t really all that much. Mashup SL and RFL logos.
5. Facebook group. Get it set up, point it to the donations page.
6. Look at the marketing collateral and realize it’s all depressing. People are dying, etc.
7. Look at the research and spin from it – donations led to the HPV vaccine, a major contributor to cervical cancer.
8. The long blurb: “Donations in the past led to the HPV vaccine which will lead to the prevention of cervical cancer. $20 today could save the life of your mother, child, or best friend tomorrow.”
9. The short blurb: “$20 today could save a life tomorrow.”
10. Promote the hell out of it on Twitter, blogs, Facebook, etc. and launch this baby like crazy.

Too often I forget that paradise is never far away, no matter where you are. Tonight on the deck, just relaxing and sitting in the armchair, the temperature was just right, the breeze just right, and someone in the neighborhood here has a wood fire in an outdoor fire pit burning. It’s not close by, because it’s not overly smoky, but it’s got just enough of that campfire smell to be absolutely wonderful.

The temperature is probably about 65 degrees or so (Fahrenheit, for my international friends it’s 19 C) which is to me one of the best temperatures in the world for relaxing at night. 65 plus a decent breeze is just heavenly.

To sit down in a rocking chair, enjoying the breeze and a bowl of ice cream – that’s a little slice of paradise that doesn’t require any kind of investment other than just sitting down to relax.

Hope you have a great evening, too.