Category: Virtual Reality
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Mind Readings: What Will Make Or Break Spatial Computing
In today’s episode, we dive into the concept of spatial computing and its potential implications. Apple’s new goggles, Apple vision Pro, introduce their take on virtual reality and spatial computing. However, the success of these devices relies heavily on addressing latency issues, both in motion and input. Latency can break the immersive experience and affect…
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You Ask, I Answer: VR, AR, and Marketing
Genevieve asks, “Do you think virtual and augmented reality has a future as a viable content marketing tool?” Without a doubt. New technologies go through four phases: No one knows what it is or what it does. Once people understand it, they replicate the existing in the new format. After replication comes variation, when people…