Category: You Ask I Answer
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You Ask, I Answer: Advice for Print Companies in the Digital Age?
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print…
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You Ask, I Answer: How Generative AI Will Reshape Marketing?
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…
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You Ask, I Answer: Who To Hire For Large Language Models?
In today’s episode, I tackle the question of how to staff up your agency to take advantage of open source AI. I explain that leveraging these new technologies requires a cross-functional team, not just one specialist. From IT infrastructure to project management and requirements gathering, many key roles are needed to implement generative AI successfully.…
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You Ask, I Answer: Why Do Open Source Large Language Models Matter?
In today’s episode, Amy asks why open source AI models like LLaMa 2 matter. I explain how they allow independence from big tech platforms, custom tuning, and control over data privacy. Open source lets you run models on your own terms rather than relying on third parties. Tune in for a breakdown of the benefits…
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You Ask, I Answer: Power of Large Language Models?
In today’s episode, Anne asks how I see the power of large language models having the most utility. I explain what agent networks are and how they allow multiple AI models to work together. This coordination unlocks capabilities beyond any single model, like integrating search engines and workflows. Tune in for examples of agent networks…
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You Ask, I Answer: Adoption of Generative AI and Impact?
In today’s episode, Paul asks how prepared organizations are for generative AI and its impact. I explain why most companies are still early in adoption and not ready for the transformation ahead. There’s an urgency to understand AI’s effects, but many lack the baseline knowledge needed. Tune in to hear my full thoughts on where…
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You Ask, I Answer: Accounting and Tax Large Language Model Strategy?
In today’s episode, Allison asks about building AI models for accounting and taxes. I explain a hybrid approach works best – a language model plus a frequently updated data source. It’s complex but doable with the right strategy and data. Consulting can help create the blueprint. Tune in for more! Can’t see anything? Watch it…
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You Ask, I Answer: Ecological Impact of AI?
In today’s episode, Mara asks about the ecological impact of AI models like chatGPT. I explain there are costs, but they can be minimized through distributed, specialized models vs massive centralized ones. There’s more research needed, but we’re heading in a sustainable direction. Tune in to learn more! References: https://www.technologyreview.com/2022/11/14/1063192/were-getting-a-better-idea-of-ais-true-carbon-footprint/ https://arxiv.org/pdf/2302.13971.pdf https://apnews.com/article/chatgpt-gpt4-iowa-ai-water-consumption-microsoft-f551fde98083d17a7e8d904f8be822c4 Can’t see anything?…
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You Ask, I Answer: Understanding Generative AI Capabilities?
In today’s episode, Allison asks about how widely understood generative AI is right now. I explain that while the category isn’t well known, tools like ChatGPT are. I recommend focusing on capabilities over technical details when advocating adoption. There’s still more emergent potential we don’t fully grasp as the models scale up. Tune in to…
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You Ask, I Answer: How Will AI Impact B2B Buying Process?
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your business stands out statistically. Direct channels like email newsletters keep you top of mind. Private communities on platforms like…
