Category: You Ask I Answer
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You Ask, I Answer: Operating an LLM on Your Own Data?
In today’s episode, I answer whether small businesses can reasonably fine-tune large language models. We discuss the capabilities required, potential use cases, evaluating model performance, and alternatives to tuning. I recommend clearly defining your purpose and process before investing time in tuning models. Tune in to hear my full perspective on this key question for…
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You Ask, I Answer: Zoom AI Policies?
In today’s episode, I discuss the controversial Zoom AI policy change. I explain why companies want proprietary data for competitive advantage. I advise asking customers permission and offering incentives over unilateral Terms of Service changes. Tune in to hear my full analysis of this important AI ethics situation. Can’t see anything? Watch it on YouTube…
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You Ask, I Answer: Why Have Content Statements?
In today’s episode, Rebecca asks why I include content authenticity statements in my newsletter. I explain the two key reasons – transparency builds trust with readers, and clearly stating what content is mine strengthens my copyright claims. Tune in to hear more about how these statements reinforce trust and protect your work in an AI…
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You Ask, I Answer: Zero Click SEO Future?
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract visitors directly, bypassing search engines. Tune in to hear my tips for succeeding…
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You Ask, I Answer: Clarifying AI Hype?
In today’s episode, Patrick asks, “Do you have a strategy or advice for distinguishing between the actual uses and abilities of large language models versus overblown statements and empty hype?” I share two key recommendations for cutting through the noise: consider the expertise of the speaker, and test things out for yourself. Tune in to…
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You Ask, I Answer: Capturing Voices with AI?
In today’s episode, I explain how to capture someone’s unique writing style or speaking voice for AI tools. For writing, use neural style transfer on a diverse sample of their work. For voice, have them read varied scripts to capture tone and inflection. Tune in for specific tips on gathering the right training data to…
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You Ask, I Answer: AI-Generated Text and Copyright?
In today’s episode, I tackle the tricky issue of AI-generated content and copyright. Under current US law, copyright can only be held by humans, not machines. But there are nuances around prompts, outlines, and final products – hire a lawyer if you have concerns! Tune in for a full breakdown of using AI content legally…
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You Ask, I Answer: Staying Current on AI Tools?
In today’s episode, I tackle how to stay current with the exploding AI tool landscape. Start with your business needs, understand the core technologies, and vet vendors thoroughly. Talking directly to engineers reveals limitations and challenges. Tune in for tips on cutting through hype to align the best AI tools with your goals. Can’t see…
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You Ask, I Answer: AI Overreliance In Business?
In today’s episode, I discuss where businesses rely too heavily on AI to generate content. While AI can be helpful, overreliance leads to mediocre, generic content. I explain why detailed prompts and preserving your unique authorial voice are key to creating compelling content with AI. Tune in to learn strategies to leverage AI tools effectively!…
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You Ask, I Answer: Untapped Use Cases for AI in Business?
In today’s episode, I discuss some of the most overlooked use cases for AI in business today. Rather than just generation, these powerful models can audit documents, data, and processes to find anomalies, improve quality, and ensure compliance. I explore how AI can analyze financials, check privacy policies, and even perform sensitivity reads on content.…
