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  • 11 years on the path, still going

    11 years on the path, still going

    Warrior Camp flagOver the weekend, I had the opportunity and privilege to attend New England Warrior Camp (NEWC) 2008, the 11th year of the event. For those not involved in the martial arts, NEWC is a 3 day, 2 night seminar that gets together practitioners of the Bujinkan ninjutsu family for an intense amount of training. This year’s theme was Togakure Ryu ninjutsu, one of the ninja methods for self-protection.

    There’s so much to be said about camp that can’t really be put into words. It’s literally training of every kind for 48 hours, sundown Friday to sundown Sunday. You wake up in the morning on Saturday and Sunday and do some fairly intensive fitness methods, from stealth running through a forest (stumbling and falling will really hurt) to hiking up Nobscot Mountain and seeing the Atlantic from 30 miles away. Training is conducted by the master instructors in the New England area, and you’re guaranteed to walk away both full of information and badly confused.

    A lot of the training is what Stephen K. Hayes calls “investment training” – stuff that you learn in a very short amount of time, but then literally take years to work on and process, until much later down the path, you finally “get” what that training was about so long ago. This entire camp was a lot of investment training, working on ideas from the Togakure family method of keeping your community safe from harm.

    One of the highlights of the weekend was the opportunity to do some tameshigiri, or live sword cutting. Master instructor and swordsmith Matt Venier gave us the opportunity to use live, sharp swords on bundled bamboo mats, which traditionally were used to simulate cutting against an opponent. They’re a diagnostic tool to indicate your level of precision with a sword – a clean cut with no curves or seriously ragged edges is the sign of a minimally competent swordsman. An explosion of bamboo bits all over the floor indicates that lots more practice is needed.

    Tameshigiri

    I’m proud to say that I’m minimally competent and have the picture to prove it, though as with everything, lots more practice is needed on my part.

    After 11 years of attending these camps, after 15 years of training in this particular method of martial arts, I’m still excited and happy to be practicing, still learning, still finding all sorts of things that I can add to make myself a better practitioner. It’s equally inspiring to look at my teachers and see what’s possible, what lies ahead on the path, and know that with practice, I’ll get there, too.

    Many thanks to everyone who made this camp excellent, but most especially camp organizer Ken Savage of the Winchendon Martial Arts Center for creating and organizing the camp year after year. As a fellow organizer of conferences and events, I know just how much stress and duress a community-focused event can be, and I admire him for being able to pull off better and better camps every year. I hope that PodCamp, the event I created with Chris Brogan, will be able to celebrate its 11th birthday.

    11 years on the path

    For those of you considering taking up the martial arts – any martial art – give it a try. Give yourself a month and see how it fits you. Martial arts training isn’t for everyone, but if you never set foot on the path, you’ll definitely never know for sure. And hey, if you’re in the Boston area, there’s always the Boston Martial Arts Center, too, where I train.

    11 years on the path and still going…

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  • Why Pixelated is brilliant and wrong

    Mitch Joel created a great meme over the weekend – Pixelated, the 100% virtual online conference, assembled from video footage of conferences past. Since then, lots of folks have created their own riffs on this idea.

    It’s brilliant and gets the idea of conferences wrong.

    Conferences aren’t about sessions, talking heads, and lecture format, which is what online video captures best.

    Conferences are about interaction, collaboration, and meeting people, at least to me, all things that one-way, online video is terrible at.

    What is Pixelated, then? It’s pretty much a Gigadial podcast or a Google Reader shared items for video – hand-selected content that you think is important.

    Does this make the idea bad? Not at all. It’s especially insightful when you see a Pixelated from someone you respect, like Mitch, because it’s a way of seeing what they think is important. Like seeing their iPod playlist for business, if you will.

    But it’s not a conference or an unconference. When you finish a Pixelated, you probably will not have increased the size of your business network or collaborated to create a new meme like bacn or lolsaurs.

    Make your own Pixelated. Call it a conference if you like, but realize that it doesn’t fulfill those vital roles of collaboration and interaction, not yet.

    How would you add interaction, collaboration, and networking to Pixelated?

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  • Shorting a stock, 2.0 style

    Early this morning, someone filed a CNN iReport (citizen generated content) saying that Apple (ticker: AAPL) CEO Steve Jobs had a massive heart attack.

    Apple’s stock immediately dropped 5%.

    AAPL: 104.52 +4.42 (4.42%) - Apple Inc.

    Apple PR responded to mainstream media inquiries denying the rumor, that Jobs was perfectly fine. (hat tip to the Unofficial Apple Weblog for breaking it on Twitter first)

    If you were going to short a stock, spreading a false rumor about the CEO’s health would be a great way to cause a panic, long enough to make some serious money. The brilliance of this tactic is that the rumor was done using CNN’s brand. Early “viral” messages said the report came from CNN, not CNN iReport. CNN, in other words, had their brand and credibility hijacked.

    What would you do if you were Apple? What should you do?

    Apple: get on Twitter. Get in the blogosphere and the new media world. You need to have a point person in the fast moving channels of citizen news to immediately knock down crap like this.

    Then have your legal department file a complaint with the SEC and ask for a formal investigation.

    Apple shareholders: if you lost money on Apple due to the rumor, is CNN responsible? Is CNN liable? Are they a media outlet or a content distributor. If they fall under common carrier, then who is liable besides the original rumor spreader – and are the shorts, if there were any, profiting with no liability?

    Inquiring minds want to know.

    Bottom line: if your company is not participating in new media, especially in news channels, you’re going to get run over. Get going.

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  • Epic Credit Card

    Yes, there’s a World of Warcraft Credit Card. With game time.

    Epic Credit Card

    Get it at StudentPlatinum.com/warcraft.

    Full Disclosure: It’s through work, which means I earn a very small amount of money for each new applicant. More important, I don’t get any mats or a zhevra, but it’s still neat, and I’d talk about it even if it wasn’t for work. And hey, if you have a credit card, at least this one grants you game time.

    Important: as with all credit cards, it’s a loan. It’s not free money. Read the terms and conditions BEFORE you apply, ok?

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    Epic Credit Card 10 Epic Credit Card 11 Epic Credit Card 12

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  • Fantastic movie trailer

    “It has been said, that in the end of all things, we would find a new beginning.”

    “But as the shadow once again crawls across our world, and the stench of terror drifts upon a bitter wind, the people prayed for strength and guidance-”

    “They should pray for the mercy of a swift death; For I have seen what the darkness hides.”

    “I don’t think it’s safe here.”

    This makes me happy.

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  • Photographers: What are your fall foliage tips?

    It’s that time of year again in New England:

    A Saturday afternoon drive

    One of my absolute favorite times of year. One of the best photo opportunities during the year for really great photos.

    That said, I’m still a newbie at photography. Yeah, I own a decent amount of gear, but I’m still getting the hang of it.

    Here’s what I’m currently using:

    – Nikon D40
    – Nikkor 18-200mm VR lens (the ultimate walkabout lens!)
    – Nikon SB-600 speed flash with Omnibounce in pocket

    Here’s my question to you, fellow foliage fans and photographers:

    What tips, tricks, locations, and methods do you use for great fall photos that would help a relative newbie? (I know one of them is just play around and try lots of different things, since DSLR “film” is effectively free)

    Please feel free to leave links to your own photos in the comments!

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  • The press release I wish I could send out

    When I looked at my marketing campaign brief for October, one of the items is the $10,000 scholarship. This press release immediately came to mind:


    Student Loan Network $10,000 Scholarship Will Be Awarded on Halloween

    Quincy, MA —

    The Student Loan Network blah blah blah blah blah blah blah blah industry leading blah blah blah blah blah blah leader blah blah blah blah affordable blah blah blah blah blah blah blah blah blah blah blah blah landmark blah blah blah blah historic blah blah blah blah serving families blah blah blah blah blah blah blah blah blah blah customer service blah blah blah blah blah blah

    We’re giving away $10,000 on Halloween to one lucky student. www.StudentLoanNetwork.com/10K.

    blah blah blah blah blah blah blah blah blah blah blah blah President and CEO said, “blah blah blah blah blah blah leadership blah blah blah we care blah blah blah number one priority”. Blah blah blah savings blah blah blah blah blah blah thought leader blah blah blah blah blah blah competitive blah blah blah blah blah blah blah blah full suite blah blah blah blah oh my god are you still reading this blah blah blah blah blah blah blah blah Internet blah blah blah blah blah blah blah blah serving tomorrow’s blah blah blah blah blah blah blah blah.


    Sadly, this isn’t quite the level of professionalism expected in a press release, even if it’s 100% accurate and gets the point across nicely. Why is it most press releases are full of fluff?

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  • My presidential address on the economy

    I figured I’d have some fun and provide a different perspective on the economy. Here’s a link to today’s special from the Financial Aid Podcast – my wishful presidential address.

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  • How World of Warcraft can make you a better marketer

    I’ve been playing World of Warcraft (WoW) for fun the past couple of weeks or so. It was a fun game in the beginning, but now it’s a useful game, at least in the sense of honing two vitally important skills, arbitrage and information asymmetry. (two skills, I might add, come in handy in today’s economy)

    World of Warcraft ArbitrageTo the right is a screen clip of WarCraft as it appears with a few pricing plugins installed. By itself, the doesn’t look at all like this, only with some plugins. (Auctioneer, if you’re a WoW gamer) Take a look at what’s in there.

    Pricing
    Median buyout price
    Buyout prices at the extremes
    3, 7, and 14 day moving averages of prices
    Item availability from vendors and pricing
    Resale valuation and estimated ROI

    Bear in mind, the average player of WoW doesn’t install this add-on software, which means they don’t have access to this information.

    What does this have to do with marketing? There are two concepts at work here.

    Arbitrage is unequal pricing for equal things. In this example, I can tell what items are good deals and what items aren’t, what items are a bargain, what items are overpriced. Arbitrage extends to marketing and new media as well – concepts that work in proven systems can be adapted to new media, and the result is information arbitrage. I can take a concept like a proven sales letter template and adapt it for a blog.

    Information asymmetry is even more important in this case. I have access to information that the average WoW player does not. This allows me to be more effective as a WoW gamer, because I can earn rapid profits from better information, especially competing against players with less information or lower quality information. Marketers in new media have an information asymmetry advantage that marketers outside of new media don’t enjoy. Marketers in new media have access to the Twitter stream, to blogs, RSS, podcasts, and so much more. If you can know what your target market is thinking and saying about your product, service, or industry, you have a massive advantage over marketers who lack that information and either have to compete by spending more or can’t compete as well.

    Arbitrage and information asymmetry – all from a fun game.

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  • Recentering your faith

    No shortage of bad news in the headlines lately, eh? Reading all of it and still being able to face your day is getting increasingly hard sometimes, isn’t it?

    Here’s the good news. Despite all of everything in the headlines, basic goodness still prevails.

    Go outside and look at the building you’re in. The concrete in the foundation hasn’t shattered just because the Dow Jones fell a certain number of points.

    Wake up early tomorrow morning. The sun, bright as ever, doesn’t check the markets before rising for the day. It’s there as a part of basic goodness, a part of life that, for the purposes of mere mortals, is timeless.

    Take a look at the money in your pocket. It’s faith based. Entirely. There’s nothing inherent to it that makes it valuable beyond what you think its value is. This is a curse of money (volatility) but also a blessing, because it reinforces that there are infinite things beyond money that have real, tangible value. What price is a child’s unconditional hug? What exchange rate is there for a good laugh?

    Chogyam Trungpa calls this sort of outlook the Great Eastern Sun perspective. We open our hearts to life as it really is, and not as we, the media, the politicians, or the pundits would like it to be. We recognize what is real and what is fictional, cutting through all of the crap to see clearly.

    Do this: find a song that inspires in you a feeling of closeness with everything that’s real, with all of the things that matter. It can be about family, friends, devotion to your spiritual faith, a good meal, a warm hug, a first kiss you’ll never forget – whatever it is, the song just has to inspire in you a deep love and appreciation for something that no bad news can ever tarnish.

    Matthew Ebel Live at AS220Listen to the song with your eyes closed. Then, assuming it’s relatively nice out, go outside to someplace natural – a local park, your backyard, even a courtyard in an office or dorm. It doesn’t have to be large or majestic, just natural. Sit on the ground if you can – the real ground, not concrete. Close your eyes, sit up straight, take a deep breath, enjoy the moment, and then replay your song in your mind. Enjoy its every nuance, its every tug at your heart, and when it’s over in your mind, realize that you are still firmly in charge of how you experience the world.

    Are there troubles? Of course. Are there pressing issues? Absolutely – and there always will be. But allow, gift yourself the luxury of five minutes of deep love for everything life has already given you, everything you’ve created for yourself, and everything that no amount of sensational news headlines can never, ever take away from you.

    Your inner superhero will thank you, and you’ll be ready to rejoin the crusade for what you really value in life.


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