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  • An Alternative Bailout Proposal

    An Alternative Bailout Proposal

    Fundamentally, the entire credit crisis has been caused by two basic problems.

    1. Too much borrowing.

    2. Not enough saving.

    That sounds really trite and overly simplified, doesn’t it? The fact of the matter is that it’s true. The housing crisis wasn’t caused by a surplus of houses, but by an overeagerness to lend without considering a borrower’s ability to repay. Easy credit meant demand for houses went up, and supply went up to keep pace. Now that credit is more restricted and borrowing is harder, supply is up but demand is down.

    Second fact of the matter is that saving is down, considerably. The average American over the past five years has spent more than they earned to the tune of 130%, relying on easy access to, yes, credit, to fulfill their consumerist desires. With no money put aside for a rainy day, vast numbers of Americans are finding themselves underwater in a financial hurricane. In the past, when the economy has taken a downturn, Americans had some financial cushion to rely on, but with the devaluation of stocks, even things like 401(k) retirement plans have lost considerable value.

    Lehman Brothers Building PhotoshoppedThe bank bailout proposals currently floating around Congress do nothing to address either issue. Secretary Paulson’s plan calls for 700 billion – that’s700,000,000,000 – to buy poor quality assets (failed mortgages and investments) from banks and try to sell them off at a later date. If you as a banker, rationally, want to do what is best for your bank, you’ll gladly sell the Treasury all your garbage and keep the performing loans for yourself. I would, rationally, because that’s good business.

    What happens to the average homedebtor who has fallen behind on their mortgage? Absolutely nothing. No help at all. Why? The bank has been relieved of its obligation to investors but the homedebtor has not. Wall Street profits, but Main Street remains underwater.

    So what’s the alternative? How can we find a real solution to this mess? Clearly, bailing out Wall Street and the wealthy friends of Secretary Paulson will do nothing to help the average homedebtor.

    We look to economics 101. Supply of houses still exceeds demand. You can change this equation by increasing demand or reducing supply. The general talking point behind the bailout is that banks will be willing to lend again – but it’s lending that got us into trouble in the first place. That’s like giving a bottle of Jack to an alcoholic trying to quit. Yes, the tremors stop, but the root problem remains.

    Increasing demand through lending is a no-go. That leaves reducing supply. We have currently anywhere from 9 to 20 months of inventory in housing, depending on the regional market, and a healthy level of inventory is around 6 months, or so my realtor friends say. How do you get rid of a lot of houses quickly? One potential idea is to convert them into affordable housing under the HUD Section 8 program, helping families who had no shot at home ownership even with absurd lending policies actually get started. The downside to this idea, at least from some folks who’ve commented to me, is that middle class homeowners will strongly fight any mixing of income classes in their neighborhoods.

    A second idea for reducing supply, radically proposed, is demolition of the existing homes. In certain cases, this might make sense, especially if there are entire neighborhoods that lay fallow. Dismantle them for supplies as much as possible, and convert that section of a city into a community park.

    A third idea, and the one I like best, is to use bailout money to buy out foreclosures at fire sale prices and deed over the properties, many of which need repairs, to a private agency like Habitat for Humanity, which employs a more rigorous screening process than HUD and forces future homeowners to put in significant sweat equity to create a true sense of responsibility and ownership.

    We also need economic growth. Look around America. Bridges, rail systems, roads, public schools, the entire infrastructure is rotting away. Instead of giving Wall Street a handout, let’s agree to rebuild Main Street – it needs it. These are jobs that are inherently American and can’t be outsourced or shipped overseas. These are also projects that pay a dividend over time – improved roads, schools, parks, and civic infrastructure contribute to both morale and commerce.

    To trim the budget and pay for at least some of this, we need to get out of Iraq. Win or lose, right or left, Iraq is a money sinkhole. No matter how well you think we’re doing, we can’t afford it.

    Slackershot: MoneyTo address the savings issue, I’d take the lesser portion of the bailout funds and instead of paying off Wall Street, create massive tax incentives for saving. Since Congress is clearly in the mood to spend anyway, I’d waive all taxes on savings accounts, certificates of deposit, Treasury bills and bonds, and non-investment vehicles for 2 years, encouraging anyone and everyone to sock away as much money as possible. A savings account that earns a meager 3% interest looks a whole lot better when interest earned is 100% tax free. This will also have the net effect of recapitalizing depository banks, which is something they’ve been desperately trying to do on Wall Street.

    Will these ideas cure the ailing economy? No. Will they help? Yes. They address the fundamental issues of supply and demand far more effectively than giving Secretary Paulson a wheelbarrow full of cash and a hug, which is about all the current proposal entails. Only time and the free market can flush out the crap that’s in our system, but by focusing the majority of money on the power base of America – us, the taxpayers – we might get some long-term good out of this.

    Consider joining the Facebook group I’ve set up to protest the current bailout proposals.

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  • Social Media Dashboard – Bloomberg for Social Media

    Social Media Dashboard – Bloomberg for Social Media

    This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a platform exists to manage all your social media in one place, and that’s iGoogle.

    Social media dashboard

    Click on the photo for a larger version.

    Take a look at what we’ve got here.

    Facebook, GMail, and Google Finance on the left, because if I’m doing this for a purpose, for, say, the Student Loan Network, it’s more than just conversation, it’s also understanding what’s happening in the bigger picture. Thus we see a public portfolio of companies in the student loan sector and broader market stuff. Not only does this keep on top of things for my client (the company I work for) but it also gives me the ability to be current when I participate in social networks.

    In the middle, a mashup of Yahoo Pipes culling from Twitter Search on specific topics and keywords relevant to the industry. This can be anything at all, but for this, it’s all financial aid stuff, so I can stay on the pulse of financial aid as reported by customers and consumers. Below that, Feedburner for the podcast and customized Compete analytics to monitor what’s happening on my sites and my competitors’ sites.

    On the right, Twitter replies to see if anyone needs my attention, and Digg to see what’s buzzy in the world. Obviously, swap this out for Reddit, Stumbleupon, Yahoo Buzz, or whatever your buzz-watcher of choice is.

    This, incidentally, is social media with a purpose, highly focused for one specific task – being a financial aid expert in social media. It’s most assuredly not a fishbowl setup where I watch social media for social media’s sake.

    Try it for your own vertical and niche, and see if it works for you!

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  • Want to know who's next to fall?

    It’s simple.

    Remember the SEC issuing a ban on naked short selling on July 18?

    Here’s the list, in case you forgot:

    Allianz SE
    Bank of America Corp
    Barclays PLC
    BNP Paribas Securities Corp
    Citigroup Inc
    Credit Suisse Group
    Daiwa Securities Group Inc
    Deutsche Bank Group AG
    Fannie Mae
    Freddie Mac
    Goldman Sachs Group Inc
    HSBC Holdings Plc ADS
    JPMorgan Chase & Co
    Lehman Brothers Holdings Inc
    Merrill Lynch & Co Inc
    Mizuho Financial Group Inc
    Morgan Stanley
    Royal Bank ADS
    UBS AG

    So far:

    Allianz SE
    Bank of America Corp – full
    Barclays PLC – couldn’t handle Lehman, capital constrained?
    BNP Paribas Securities Corp – couldn’t handle Lehman, capital constrained?
    Citigroup Inc
    Credit Suisse Group
    Daiwa Securities Group Inc
    Deutsche Bank Group AG
    Fannie Mae – dead
    Freddie Mac – dead
    Goldman Sachs Group Inc
    HSBC Holdings Plc ADS
    JPMorgan Chase & Co
    Lehman Brothers Holdings Inc – dead
    Merrill Lynch & Co Inc – swallowed
    Mizuho Financial Group Inc
    Morgan Stanley
    Royal Bank ADS
    UBS AG – in trouble?

    The SEC more or less identified everyone it thinks is too weak to survive without government intervention.

    Place your bets!

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  • Give me a minute, please?

    In the next 10 minutes, someone will die of leukemia.

    This is a good thing.

    40 years ago the survival rate was 14% – or a death every 3 minutes.

    Light the NightYour support of me and my family as we’ve done the Light the Night walk the last 3 years has helped stretch out that time to 10 minutes.

    Your support again this year could mean another minute.

    Another minute means about 2,000 more people live another year, live to see their kids smile just a little longer, live to hug their mother just another day.

    Another minute means a little more time to find the cure.

    Can you afford to contribute right now to help find that minute?

    If you can, please donate.

    If not, I understand. Times are tight. Please at the very least Tweet and blog this post.

    But if you can, thank you. Click here to donate.

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  • Why do we take unnecessary risks?

    Watching the news, 40% of Galveston residents chose not to evacuate in advance of a storm that was rated, on an intensity energy scale, as 30% more powerful that Hurricane Katrina. The National Hurricane Center issued in its warning the very clear words “certain death”.

    Yet 40% of residents stayed.

    Why?

    Ultimately, this points to an inability by people to assess risk correctly. This isn’t limited to storm chasing – it pervades all aspects of our society’s decision-making, which is why we have so many troubling problems today, from the mortgage crisis to quagmire wars.

    Why can’t we assess risk effectively?

    Part of it is education, and part of it is confusing risk and uncertainty. As I’ve mentioned before, risk is a mathematical expression of probability. There’s a 40% chance of rain today. There’s a 6.8% interest rate on this student loan (because interest rates represent a blend of profit-making and risk-taking).

    Uncertainty is a lack of information. You can’t put math on something you don’t know.

    As hurricanes approach land, uncertainty fades away and risk becomes quantifiable. Computer models for Hurricanes Ike and Gustav get reliable about 3 days out; at 5 days out, they’re still shaky. There’s still more uncertainty than risk. Once they’re 3 days out, we can assess the risk of a hurricane making landfall with greater certainty, as we did with Katrina, Rita, Gustav, and Ike.

    When people make decisions based on uncertainty rather than risk, they tend to choose behavior that is more reckless than a situation would warrant. For example, 40% of Galveston residents chose to stay. Given the uncertainty of the storm’s actual damage potential, they opted to gamble that it wouldn’t be as bad as NHC made it out to be.

    When you face risk, you know what your risk tolerance is. There’s a small but non-zero chance you could die every day. You opt to take the risk of getting up in the morning and going about your affairs because the statistical likelihood of you dying is relatively small.

    If you face a situation that is uncertain rather than risky, opt for caution rather than recklessness. You may be right, but if you don’t have information that can quantify your risk with a relatively small amount of uncertainty, you’re more likely to benefit from caution.

    And for heaven’s sake, when the NHC says certain death – words they don’t use lightly – please believe them and run like hell.

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  • The best security system in the world, post 9/11

    I get on a plane this afternoon to head back to Boston.

    A few people have asked whether I feel anything about flying on the anniversary of 9/11.

    Heck no.

    We now have the greatest security system in the world on our planes. No, not the TSA. Not Homeland Security. All of that is very expensive window dressing that does nothing to improve our security.

    No, our greatest security system on our planes is the understanding that hijackers will kill everyone, and as a result, the passengers have nothing to lose by resisting.

    Put simply, if you try to hijack a plane for any reason in the United States of America, the passengers are going to beat the living snot out of you and then mummify you with whatever they have on hand.

    We could eliminate the TSA tomorrow and still be just as safe, if not safer. Heck, instead of the billions spent on airport luggage screening, spend $3 per seat and just put billy clubs next to the air sickness bags.

    This is the America I know and love – don’t mess with the bull. You’ll get the horns.

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  • The market crashes, turns to ashes

    “The market crashes, turns to ashes that you’re dancing on while some fat lady cues up for a song.” – Matthew Ebel, Better Off Dead

    Well, folks, the great unraveling is picking up pace, with more banks failing, Fannie Mae and Freddie Mac taking up hundreds of billions of taxpayer dollars in a bailout, and companies like Lehman Brothers essentially saying “Everything for sale, cheap! We need cash fast!”

    What does this mean for you, the new media professional, the marketing professional?

    Slackershot: MoneyIt means that flash cash for new media is dwindling fast. Companies can’t afford Bubble 2.0 any more.

    You’d better have a revenue stream that isn’t dependent on just advertising – MarketingVox recently cited sharp declines in expenditures.

    You’d better have a revenue stream that isn’t dependent on discretionary income – that’s going away real fast.

    You’d better have a revenue stream that isn’t dependent on corporate largesse – budgets simply aren’t there.

    So what should you be looking for?

    Look for pay-for-performance revenue streams like affiliate marketing that pay a cut of the sale. Take a look at Shareasale, for example. (Full disclosure: PAID link that supports the Financial Aid Podcast.) As long as you make affiliate publishers money, you make money.

    Make premium subscriptions for irreplaceable content. Your content has got to be so valuable, so top-notch, that it’s no longer discretionary spending, but mandatory spending.

    Above all else, if you’re not building your database, you’re dead meat.

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  • What happened to the other 98%?

    Here’s a vital question I have from a recent discussion with my CEO at the Student Loan Network:

    What happened to the other 98%?

    We talk a lot, especially in marketing, about click through, conversion, and retention rates. Invariably, these rates are small fractions in all of the discussions I’ve had. 1% click through rate, 10% open rate, etc.

    When you turn these metrics around, they’re a little more depressing.

    90% did not open rate.
    99% did not click through rate.
    95% did not buy something rate.
    96% did not volunteer rate.
    94% did not complete the form rate.

    As a marketer, that looks appalling, so we state things in the positive – ooh, that cold calling campaign landed a 2% conversion rate.

    What the heck is happening to the other 98%? Didn’t open? Why not? Didn’t click? Why not?

    Often we talk in marketing about increasing market share or conversion by a few percentage points.

    Why don’t we ever talk about increasing conversion by an order of magnitude?

    If you were in charge of a marketing campaign, how would you get the did X/did not X rates to switch places?

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  • How To Monetize Your Social Media Outlet

    How To Monetize Your Social Media Outlet

    In a variation of a Financial Aid Podcast blog post this morning, here’s a brief economics 101 explanation of how you can monetize your blog, podcast, Twitter lifestream, or other social media outlet.

    Economics 101

    Supply and demand are inversely related. When demand exceeds supply, you have to pay others to take your stuff. When supply exceeds demand, other people pay you for your stuff. Value comes from demand. Here’s a simple monetization chart:

    New media monetization

    If your social media outlet is in high demand, you can get paid for it. If your social media outlet is not in high demand, you have to pay others to take your stuff. If supply and demand are in equilibrium, you’re at totally free.

    This is why advertising is the main method of monetization for most social media. Your social media outlet in and of itself has very little value, sorry to say. What has value is your audience. They’re the commodity that you have to sell, and you do sell them, whether or not you want to believe you do. You can sell the actual audience in the form of renting or selling an email list, or more likely, you sell access to your audience in the form of endorsement, sponsorship, or ads. Your audience is the value to the advertiser, and in turn, your content is the value for your audience.

    See the entry on the chart where it says your blog, podcast, and twitter stream? See how it’s actually in the you pay others section? It’s true. Statistically, you pay others for your content. You may say that you’re blogging for free or giving away your content, but the reality is that you’re paying others, in hosting fees, bandwidth, in domain name purchases, in your time and energy to create and market your content.

    You’re paying others.

    Social Media Metrics That Matter

    How do you know when you’ve become a true social media success?

    When everyone pays you.

    Advertisers pay for access to your audience. Your audience pays for access to your content – perhaps in cash, perhaps in inbound links, perhaps in word of mouth marketing on your behalf. Major media outlets pay in time and energy to cover what you’re talking about.

    Most important of all, checks arrive in the mail or by direct deposit that are sufficiently large enough for you to meet your expenses and then some. At the end of the day, whether or not you can afford to eat and put a roof over your head is the only metric that matters.

    How To Monetize

    How do you get there? Back to the chart.

    New media monetization

    You’re fighting an uphill battle if you think you can reduce overall supply, so you have to be a specialist, an expert in something that is in short supply. Ideally, it should be something in short supply but high demand – like insider stock tips, or financial aid information.

    As I’ve said in the past, I’m not a podcaster. I’m a financial aid expert who has a podcast.

    So let’s assume you’ve got basic supply solved – you’ve found a niche, a place where there’s market demand for your supply. Then it’s up to you to market your content. Marketing, as I’ve said in the past, is about sharing ideas, which is a kind and gentle way of saying marketing is creating demand for your ideas.

    Marketing is the creating of demand for your supply.

    The more you effectively market, the more demand there will be for your content. That in turn will drive audience growth, which you can monetize directly (audience pays) or indirectly (advertisers pay), or both.

    As my friend Whitney Hoffman says, you can’t outrun Adam Smith and the laws of economics. If you’re currently being paid for social media, enjoy that you are, and realize that if your monetization model doesn’t conform to the basic laws of supply and demand, your model is not sustainable and sooner or later, the money will stop.

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  • SEO more important than ever with Google Chrome

    Google’s announcement of Chrome, their new open-source browser, was greeted with a relatively lukewarm reception online today.

    Here’s the part that a lot of folks missed, from the Chrome comic book. (yes, a comic book)

    Google Chrome, Page 10

    Get it?

    If your SEO efforts aren’t up to par, Google’s ignoring you in the testing of their browser, too.

    If their browser achieves any level of success, Google will test against your site – if you rank.

    Now this part is the gem, the part that marketers NEED to pay attention to, or ignore at their peril.

    Google Chrome Page 19

    If users think your site is worth remembering, Chrome will do it for them.

    If your site ranks for your keywords, Chrome will suggest it – IN the browser itself. No need to be using Google suggest.

    Seth Godin is fond of saying that if you make your content remarkable, you win.

    Google Chrome now says if you make your content remarkable, they’ll market it for free to their users directly in the OmniBox.

    We’ll see how this new browser does, but marketers – pay heed.

    Google Chrome debuts September 2.

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