Tag: Martial arts

  • What Martial Arts Can Teach Us About Improving Presentations

    What Martial Arts Can Teach Us About Improving Presentations

    One of the keys to being successful in the martial arts is taking good notes, storing away information. In ninjutsu, a secondary key is taking good notes in such a way that your notes are useful only to you. If someone borrows, copies, or steals your notes, they’re functionally useless to them. Yes, you may have possession of the Takagi family’s sacred scrolls, but unless you’ve been initiated into translating them, they’re not terribly helpful.

    Class notesI was looking over my notes from Tuesday night’s class at the Boston Martial Arts Center, my personal notes for second degree black belt, and realized that in many ways, they’re the antithesis of a good presentation.

    In my notes, I have the general prompts I need to recall something from memory, not a step by step outline of exactly what to do. I know what to do because my teacher taught it to me, but if I need to jog my memory about the setup, my notes contain enough detail to make me go, “Oh, yeah, that one!” and I’m ready to go. None of the nuance or subtlety makes its way into the notes because it doesn’t need to be there, and more importantly, can’t easily and quickly be put into words anyway, any more than you can accurately convey what a lychee tastes like in words. If you’ve had a lychee, you know exactly what I’m talking about. If you’ve never had a lychee, that sentence is devoid of context.

    This is the danger, the curse of knowledge, that plagues presentations. The presenter knows what’s in their notes, and knows the subject matter, which means they risk leaving out vital pieces of information that surround their presentation, the context. The presentation may have giant gaps in it, but the presenter doesn’t know it because they don’t see their presentation – they see their experiences instead, filling in the gaps in their own head but leaving huge potholes for the audience trying to follow along.

    This is why in both the martial arts and in Zen the concept of the beginner’s mind is so important, to be able to see without the past clouding our vision. As a presenter and speaker, seeing your own material with a beginner’s mind is vital but supremely difficult.

    Listen carefully to the feedback from your presentations to see whether you’re failing to provide context and details in your presentation. You may find some critical points that, with just a few extra details, could radically improve your presentations.

    Besides audience feedback, make sure you review video of yourself presenting, and ask yourself throughout the video if you’re making sense. If you can, have two cameras set up, one to film the audience, so that you can watch the crowd react to what you have to say, catching subtleties that you missed while presenting. It doesn’t have to be elaborate or expensive – a simple Flipcam on a tripod will do the trick. Be on the lookout especially for body language changes en masse, as well as facial expressions – these nonverbal cues can tell you when you’re being impactful – and when you’re missing the point.

    As Shunryu Suzuki, a Zen master, said, in the beginner’s mind there are many possibilities, in the expert’s mind there are few. If you want to explore the possibilities of becoming a better speaker, embrace the beginner’s mind and avoid the curse of knowledge.

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  • What martial arts can teach us about marketing

    The martial art that I practice places an incredible amount of emphasis on the basics of the art. Basic footwork patterns, basic abilities to hit, grapple, throw, and otherwise put the kibosh on someone trying to hurt you.

    Winchendon Martial Arts CenterOne of the things that every senior instructor at my dojo, the Boston Martial Arts Center, constantly emphasizes is the refinement and polishing of our basics. If you punch someone, you want them to stay punched. If you throw someone, you want them to stay thrown. All the fancy moves and movie-like choreography will do you no good whatsoever if the bad guy gets back up and starts griefing you again; conversely, all the fancy moves are completely unnecessary if you get out of harm’s way and deck the guy so hard that his unconceived children feel it.

    What does this have to do with marketing? Simple. We forget the basics all too often. In our attention deficit society, in our 90 hour work week system, we’re so easily distracted by flashy toys and tricks that we forget to practice and refine our basics. The ability to send out an effective direct email campaign. The ability to optimize a web page for the basics of search engine optimization. The ability to design a usable interface to our information.

    This is a topic I’ll be talking about more at the MarketingProfs Digital Marketing Mixer in October. We’ll explore the levels of marketing basics just like a martial art, showing you what “white belt” skills will always pay off no matter how many grades of black belt you have.

    In the end, no matter how fancy your marketing or martial arts, chances are in any real encounter on the street or in your vertical, you’re going to get one shot that will decide whether you make it or don’t. There’s no second place prize. The only way to be confident in that one shot is to have solid basics that you can rely on.

    Ask yourself this as a marketer: what are your basics? How reliable are they? How confident are you in the results you can generate with them?

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  • Five Step Method of Protecting Yourself From Negative Influences : Fridays

    Five Step Method of Protecting Yourself From Negative Influences : Fridays

    Friday is about protection. Protection, in the traditional sense, is the mental state of actively burning away all of the negative influences you’re aware of in your life. Clear your mind if your schedule permits, and grab your media library. Indulge in a short movie clip, song, or personal saying that emphasizes shielding and protecting against harm. Perhaps it’s a science fiction movie or a medieval setting in which an armored knight repels arrows, or the theme song of a superhero for whom bullets bounce off harmlessly.

    On Friday, as the week winds down, square away all your work for the week, tying up as many loose ends as you can. Reply to emails that need a reply, then archive them out of sight. If your messaging systems permit, turn on an out of office notification the moment you’re prepared to leave the office, informing those that would contact you during your weekend that you’re simply unavailable. If you work as an independent contractor, establish the expectation that if a client has needs during off hours, they should be prepared to pay a king’s ransom for your time, until your office reopens on Monday.

    Set and enforce boundaries rigorously. If you have an office phone or PDA, power it down entirely once you depart the office. Control which media you choose to allow in your life, which ways that news can arrive, as news is rarely good these days. Choose to replace mundane forms of media (thoughtless television, rambling radio, etc.) with the media that continues to inspire you, that builds inside of you a burning passion for accomplishment and meaning.

    Review your past week in your mind as you prepare to end your work week. You’ve focused on a fresh start, correct actions, communications, and thoughts, and expressed a willingness to blockade negativity from your life. Now you’re prepared to head into the weekend, into your private time, fresh and energized, knowing that your private time is truly yours and you’re protected from yourself and others who would influence you to outcomes that are not in your best interests.

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  • Five Step Method of Protecting Yourself From Negative Influences : Thursdays

    Five Step Method of Protecting Yourself From Negative Influences : Thursdays

    Thursday is about mental focus. Correct thought, in the traditional sense, means thinking clearly, unimpeded by runaway distractions of every kind. Clear your mind if your schedule permits, and grab your media library. Indulge in a short movie clip, song, or personal saying that emphasizes clarity of thought. Perhaps you have a detective hero who always sees the solution ahead, or maybe there’s a movie clip that epitomizes insight, an a-ha moment that never fails to inspire you.

    On Thursday, look for things in your life that focused thought can solve. Is there a particularly difficult problem that demands your focus? Is there an issue on your mind that requires diamond-like clarity of vision and thought? Work to create a situation for yourself in which you think best.

    At a bare minimum, go dark. Turn off phones, instant messengers, email and calendar reminders, close your door, or even leave your office. If you think best while moving, take the time to go for a walk, to get away from the distractions and diversions of your regular places. Head to a quiet coffee shop or a calming park bench. Bring with you a paper notepad and pen to jot down your thoughts as you have them.

    Take time throughout the day and night to shield your mind from distracting influences. Leave the television off for the day, shut off your phone when you arrive home, and avoid pointless agitation from things like news programs. Instead, use the day and evening to fill your mind with useful mental materials. Read a thought-provoking book, or go out to dinner and drinks with a friend you always enjoy rigorous, healthy discussion with.

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  • Five Step Method of Protecting Yourself From Negative Influences : Wednesdays

    Five Step Method of Protecting Yourself From Negative Influences : Wednesdays

    Wednesday is about communication. Correct communication, in the traditional sense, means speaking with purpose. Clear your mind if your schedule permits, and grab your media library. Indulge in a short movie clip, song, or personal saying that emphasizes ways of communicating effectively, powerfully, and helpfully. Maybe it’s a romantic clip from a favorite movie or a moving speech from an orator. Perhaps it’s part of an audio book or a memorable sermon from your religious service. Pick a communication example that shows communication that makes a difference, that inspires and helps.

    On Wednesday, look for things in your life that effective communication can make better. Are there a few emails in your inbox that have been waiting for replies? Hit Reply and boldly solve the problem. Is there a friend or family member you keep meaning to call? Pick up the phone! Is there a meeting you’ve been less than enthusiastic about attending? Go, and go with the intent of contributing as much as possible to it.

    Speak willfully and powerful on Wednesday to make the world just a little bit better. Leave a truthful but kind comment on someone’s blog. Write a letter to a political figure promoting a positive change you wish to see become reality in the world. Consider mentoring someone in your workplace or community, helping them become better.

    Guard your speech as well. Look for opportunities to reduce the negative things you say and write, and slowly whittle those out of your vocabulary.

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  • Five Step Method of Protecting Yourself From Negative Influences : Tuesdays

    Five Step Method of Protecting Yourself From Negative Influences : Tuesdays

    Tuesday is all about action. Correct action, in the traditional sense, means doing things with purpose. Clear your mind if your schedule permits, and grab your media library. Indulge in a short movie clip, song, or personal saying that emphasizes decisive action and reaching out to help someone in need, perhaps your favorite action hero saving the day.

    On Tuesday, look for things in your life you can take immediate, effective action on that will improve the quality of your life and help those around you. Is there a chore around the house you’ve been putting off? Get it done! Do you have a task that’s just been idling in your mental queue? Accomplish it! Eliminate the hesitation that holds you back from accomplishment by getting in the habit of doing.

    Take willful action on Tuesday to make the world just a little bit better. This is easier than it sounds. Look for a piece of litter and trash it. Find a bottle to recycle. Take a single can of a non-perishable food and leave it at a shelter or food back on your way home from work. Even a little, simple action like this, done consistently, can make the world a better place and help you sleep a little better at night.

    Look at your life and look for opportunities to reduce pointless idleness. Is there a habit you have that consumes time without benefit? Aim to eliminate it!

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  • Five Step Method of Protecting Yourself From Negative Influences : Mondays

    Five Step Method of Protecting Yourself From Negative Influences : Mondays

    Monday is the traditional start of the work week. It’s a great day to reboot, a great day to start fresh. If your schedule permits it, start off each Monday with a brief meditation session. Bear in mind meditation doesn’t need to be sitting on a mountaintop, chanting. A meditation session can be anything that wholly focuses your mind. Pick a favorite song, sit up straight, close your eyes, and sing along. (obviously, a positive, inspiring song is the best choice for this)

    Once you’ve cleared and focused your mind, take a few actions to reboot. If there’s a short movie clip, song, or personal saying you associate most with a fresh start, make sure you indulge in it. You’re taking a fresh start to the week, free of everything that happened the previous week.

    Turn off all your messaging systems – phones, instant messenger, services like Twitter, etc. Head into your inbox. Archive ruthlessly anything that’s left over from the previous week that doesn’t require immediate action. Use a system like Merlin Mann’s Inbox Zero first thing in the morning to prioritize and systematize communications you’ve received. Fire up your calendar, book any appointments and meetings you need to book for the week ahead and set your reminders.

    Take your fresh start point of view to all the work you face that day. If you’ve got a problem you need to solve, consider starting anew, or at least starting over the part that’s troubling you. Perhaps grab a coworker or friend and collaboratively brainstorm about the problem, as two heads often think better than one.

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  • Five Step Method of Protecting Yourself From Negative Influences

    Five Step Method of Protecting Yourself From Negative Influences

    There’s a lot of chaos and negativity in the world; a quick glance at the evening news is practically enough to send anyone to the psychiatrist. Negative energy, negative thinking, can sap you of your energy and torpedo your motivation. There is, however, a proven five step method for reducing the influence of negative energy on you. Note that it won’t necessarily change the sources of negativity, but the method will reduce its impact on you, its ability to take your focus off the things that matter most. In this series, we’ll explore the method and how you can make it work for you.

    The method is derived from the teachings of Stephen K. Hayes, a master instructor of ninjutsu and founder of the To-Shin Do system of self-protection. For more information, be sure to visit his site.

    To use this method, try to focus on one part for each day of the week for a little while – use Step 1 on Mondays, Step 2 on Tuesdays, etc. until being able to perform each step is second nature. Once you can do each step successfully, begin to integrate all 5 steps every day.

    Day 1 will begin on Monday!

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  • Who is a social media expert?

    Who is a social media expert?

    During our drive to Podcasters Across Borders, Chris Brogan and I discussed an awful lot of things (14 hours in the car will do that) and one of those things is expertise. From my perspective, expertise follows a very distinct, well defined pattern that is measurable and obvious. If you’re marketing yourself as an expert, or you’re a business or marketer looking to hire an expert, perhaps this framework will help.

    In the martial arts, there are complementary ideas of apprentice, practitioner, and master practitioner, as well as form, variation, and freedom. Even George Lucas copies this to a degree with the Padawan, Jedi Knight, and Jedi Master.

    Apprentice / Beginner / Padawan

    Who is a social media expert? 25At the beginning of any journey, we begin with form. Adherence to form is essential to learn how to use the tools, techniques, and basics of whatever it is we’re studying, whether it’s martial arts, social media, plumbing, etc. We learn form from our teachers, who are the absolute authorities in our journey. Deviation from form is discouraged because it can lead to distraction, ultimately causing you to learn less effectively. This is the stage when the apprentice learns how to hammer nails, stoke fires, roll dough, write blog posts, etc., all under the care of a master instructor who guides the apprentice through early hazards.

    Journeyman / Practitioner / Jedi Knight

    In the middle of a journey, we practice variation. We now know the basics of our tools and have achieved competence with them. We can build a basic house, we can forge a sword, we can submit a story to Digg and get it to be relatively popular. At this point in our journey, we start examining variations on form to discover principle. A house doesn’t always have to be four square walls and a roof to provide effective shelter. A sword strike doesn’t always have to be on a cardinal angle. A tool like Twitter doesn’t just have to be used for presence and conversation.

    Our teachers change as well, from absolute authorities to puzzlers and riddlers. They set up conditions for us to begin making our own discoveries, rather than just hand us knowledge on a plate for us to faithfully consume. Our teachers and masters inspire us to find the resources in ourselves, to experiment, accepting that we’ll screw up and break things from time to time. A sword blade will crack in the forge, a video will render wrong, a cake will fall – all of these are normal as we vary from form.

    This is the most dangerous part of the journey, the point at which we can fall prey to our own Dark Side of the Force, in believing that we’re better than we actually are. Our teachers will also set us up for minor failures to remind us that we still have limits, that variation too far from the form has consequences. We’ve all seen that person who declares themselves an expert at this point, too early in their journey.

    Master / Expert / Jedi Master

    As we reach legitimate mastery, we leave form behind. The principles themselves remain timeless, but we no longer need variation to discover them, as we know them by heart, by practice, by long experience. A master carpenter can build a house just by eye, discarding the need for rulers and blueprints. A master baker doesn’t even bother to measure, yet the bread always turns out perfectly. A social media expert generates impressive real world results – money raised, sales made, lives saved – using whatever tools are appropriate, free of dogmatic handcuffs that say a blog must only be used in this fashion, or Twitter can only be used in that way. If the tool doesn’t exist, the expert simply crafts it themselves.

    Our teachers reveal a wonderful and horrifying truth at this point in our journey, that they are fellow explorers along the path. There’s even a certification in Japanese martial arts, called menkyo kaiden, which isn’t just a way of saying that you’re great at something, but that your teacher has run out of things to teach you. You’ve learned as much as they know, and now you and your teacher are fellow explorers, making discoveries and sharing them together. You’re fellow explorers along the path, and while your teacher will always have an honored place in your life, they’re no longer responsible for your development and care. You stand on your own two feet.

    Here’s the thing about true mastery, true expertise. It takes years upon years to get there, more years by many than social media has even existed. Podcasting has been around for 4 years or so. Blogging has been around for 10 years or so. Other disciplines like carpentry, martial arts, etc. have been around for millennia. For someone to appoint themselves an expert, a master in a discipline less than a decade old is puffery, plain and simple. There are certainly plenty of people who are very talented at what they do. There are also a lot of people who are peddling snake oil, promoting their latest goods with impressive sales pitches and not much to back them up.

    Are there experts, masters in social media? I’d have to say no, not right now. There are leaders, pioneers, explorers, folks who are at the front of the trail, clearing the way and stumbling onto all the hazards. Eventually, if they stay the course, those people will become masters in their own right, but right now we’re all still learning variation, still discovering the principles of social media as the platform evolves.

    You can always tell who is a pioneer. They’re the ones with the arrows in them.

    How do you tell the difference between a legitimate leader and someone who’s just trying to make some money off of you? Look, as we have for centuries, at the results they produce. If you’re thinking about hiring someone to help you out with social media, see what other results they’ve produced. Have they run campaigns with real world results? Have they made impressive sales, saved lives, changed lives, made a difference?

    Where’s Yoda when you need him?

    In the next blog post, I’ll talk about another peculiarity of social media – what to do if you have no master teacher to help you.

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