Tag: Social media
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Who to follow: serendipity or segmentation?
One of the most hotly contested discussion topics at PodCamp NH this past weekend was the question of who to follow on social networks like LinkedIn and Twitter. As has been discussed many times before, some people believed in casting a wide net and following many, while others believed in being highly selective and following…
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Why I’m a little thankful for Facebook Groups
Facebook’s latest implementation, Groups, has some quirks that are mildly irritating, such as the ability to add people without their consent and then flood their inboxes with unwelcome mail – a classic definition of spam if there ever was one. I will let other people with more influence and larger axes complain about the feature,…
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The obligation of the content creator
How long does it take to scan a tweet? To read a blog post? To listen to a podcast? To watch a video? Perhaps seconds. Perhaps minutes. Depending on what your content is and how much of it you create, you could be asking your friends, followers, and fans to give up incredible amounts of…
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PodCamp Boston 5: Prepared for the future
PodCamp Boston 5 has come and gone, celebrating 5 years of what started as a goofy little experiment and turned into a worldwide movement. Chris Brogan and I have you to thank for taking our idea and running with it, and we hope you continue to do so. I’ll let Chris expound on his takeaways from…
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How do you make money with…?
The inevitable question at every conference, be it a PodCamp, social media event, or major corporate production is: How do you make money with [insert shiny object of the day here]? Five years ago it was podcasting. Then MySpace. Then Twitter. Then Facebook. The answer, believe it or not, is always the same. It goes…
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5 Power Tips for Follow Friday
A longtime tradition on Twitter is a weekly meme called Follow Friday, where on Fridays you recommend people to follow to your existing followers. Follow Friday is normally done by cramming as many usernames into a tweet as possible and somehow managing to shoehorn a #FF hashtag in there as well. Example: The problem with…
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Do you care if the shelves in your store have more stuff?
One of the students in the course I teach on Advanced Social Media asked how in the world we are all expected to manage the tremendous number of services, tools, tactics, and ideas in social media. Various lists float around the Internet from supposed social media experts of the hundreds of different tools out there.…
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Are you hiring a social media strategist?
Are you looking to hire a social media strategist? Take your social media strategist job description and replace the words social media with military. Think about that for a second. How silly would it look for the US Army to advertise for the position of Field Commander by saying: Wanted: someone who can talk a…
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You own nothing in social media
I’ve been saying this for years, so let’s be crystal clear: You don’t own a thing in social media. Not your Facebook Page. Not your Google+ Page. Not your Twitter profile. Not your LinkedIn group. You don’t own any of it, and your existence in social media is at the whim of the companies who…
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Beware of weak correlative scores
In the World of Warcraft, there exists one number that can make or break your day, depending on who you’re interacting with: GearScore. GearScore is a mathematical formula that tries to rank players based on what equipment their character has, on the assumption that harder to get equipment means you’re a better player for having…
