Tag: Social media
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Studies in contrast
Studies in contrast Have you ever gone grape picking? It’s an interesting experience – you look for ripe grapes and pick them. Sounds simple, but if you’ve ever gone picking, you know the danger of diminishing contrasts. Here’s what I mean: pick the ripest grapes off of the vine. Keep looking at the vine and…
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Social rain part 2
Social rain part 2 In the last post, we talked about how rain is formed, and why your sales and marketing efforts are like the formation of rain. As long as you’re bumping into other water droplets, you’ll eventually make rain… unless there isn’t enough water in the air. Then what? You have three choices:…
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Social rain, part 1
Ever stop to think about rain and how it works? Probably not until you’re in a drought and wondering where the rain is. Here’s the short version: rain is water. It evaporates from the ground. The tiniest little drops of water in the air float around and by chance bump into each other. Every time…
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Throwing mattresses and social media
One of my favorite learning and teaching metaphors comes by way of both the martial arts and Quantum Teaching (Amazon link). Imagine for a moment that the knowledge you have to impart to students is in the shape of a mattress. Imagine that it’s immutable, meaning you can’t magically shrink it or carve it up.…
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Did you subscribe?
When was the last time you heard a really great speaker? When was the last time you read a really insightful blog post? When was the last time you acted on a follow recommendation on Twitter or a LinkedIn connection? I’d bet recently. The beauty of social media is that there’s an infinite choice of…
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Are you ready for the Twitpocalypse?
UPDATED: Twitpocalypse postponed to August 31, 2010 Original: Are you ready for the Twitpocalypse? On June 30, 2010, Twitter will change forever. For many of you, your favorite widgets, sites, clients, and applications will shatter. Twitter will simply stop working for you in the way you’re used to. Why? Twitter announced a really, really long…
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Work-related: SocialSync leaves the nest
I very rarely write about work-related stuff directly here because I figure you can get it on the company blog if you’re so inclined. That said, this is an announcement that’s been a long time in coming (more than two years!), well before I was even an employee at Blue Sky Factory. Today, we’re all…
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No such thing as a free lunch
No such thing as a free lunch How much did you pay last year for Facebook? For Gmail? For Foursquare? For Twitter? Right. Nothing. How much value did you derive from these services? If you don’t know or can’t tell, the easiest way is to ask yourself how much you would have to spend out…
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Why you must bet the farm on mobile and social media
Why you must bet the farm on mobile and social media Mitch Joel‘s keynote at MarketingProfs (which is a neat evolution of a talk I saw him give at PodCamp Toronto years ago) sparked an idea in my head about how we’re communicating with customers and what it means for your business. In his talk,…
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The State of B2B Social Media from MarketingProfs B2B Forum
The State of B2B Social Media from MarketingProfs B2B Forum I’ve been attending and speaking at the MarketingProfs B2B Forum for a couple of years now, ever since stepping in as a pinch-hitter at the 2008 conference. What a difference a couple of years can make! Two years ago, people were asking what Twitter even…
